Amazon Case Analysis due by December 10

9.
List each of the following internal components and explain any strengths and weaknesses under
each one. Each one must be its own separate paragraph.  You cannot just say something like
“They have good management.” You must explain why it is good.  You may not be able to find
information on all of these in the textbook, but you will be able to find some of them. Identify
those you will include in your IFE.  Use numerical data as much as possible:
a.
Culture
b.
Management
c.
Marketing
d.
Finance/Accounting other than already noted in your financial ratio analysis
e.
Production/operations
f.
Research and Development
g.
Management Information Systems
h.
Value Chain
i.
Other including any distinctive competitive advantage
10.
Construct an Internal Factor Evaluation Matrix with 10 each of strengths and weaknesses using
your results from steps 8 and 9 plus other financial or other internal information from the case.  
See my examples on D2L.
11.
Identify and discuss the company’s industry and major competitors.  This should be a least 150
words, double spaced, 12 point Times New Roman for the industry and at least another 250
words for the competitors.  Do not limit yourself to just one competitor.  

12.
Construct a Competitive Profile Matrix.  Include at least eight critical success factors peculiar to
this company’s industry and one competitor – more competitors if possible.
13.
List each of the following external factors and explain any threats or opportunities under each
one, identifying those you will include in your EFE. Each one must be its own separate
paragraph.  You cannot just say the economy is bad or good.  You must explain why.  Use
numerical data as much as possible:
a.
Economic
b.
Cultural
c.
Social
d.
Demographic
e.
Geographic
f.
Technological
g.
Political
h.
Legal
i.
Governmental
j.
Natural environment
k.
Competition (including any competitive advantage or weakness)
14.
Construct an External Factor Evaluation Matrix with 10 threats and 10 opportunities using your
results from steps 12 and 13.  Remember, SWOT opportunities are NOT about doing anything
like buying a competitor.  They are about things the company cannot control, like
unemployment is going up or down.
15.
Construct your SWOT matrix per figure 6-3 showing each of your possible SO, WO, ST, and WT
strategies with the appropriate combinations.  You must have at least
two
each SO, WO, ST and
WT strategies. Unlike the class assignment, you need to show all ten of each strength, weakness,
threat, and opportunity.  It should use the format from figure 6-3, but with your factors and
your strategies.  You must use the same factors from your IFE and EFE.
16.
Create a table of all 11 possible strategies. Match each of your possible strategies with the
correct category.  You will not have a strategy for each category.
17.
Create, show, and explain a SPACE matrix for your company.  Analyze which of your possible
strategies are suggested by the matrix.  Show all your work, including the factors you used for
each of the four axis.  You can use the template, but you must show the factors you used
besides the graph.
18.
Create and show an IE matrix and state specific suggested strategies. Analyze which of your
possible strategies are suggested by the matrix.  It is not correct just to identify the categories
that the matrix shows.  You must show which of YOUR SPECIFIC strategies are indicated.
19.
Create and show a GSM explaining your reasoning for the positions on the axis points, and state
specific suggested strategies. Analyze which of your possible strategies are suggested by the
matrix. It is not correct just to identify the categories that the matrix shows.  You must show
which of YOUR SPECIFIC strategies are indicated.
20.
Choose a least two of your specific strategies (not categories) and construct and show a QSPM.  
You must use two of your suggested strategies from step 15.

21.
Make and explain a recommendation for a new strategy.  You must explain why It is a good
strategy to follow.  Your explanation should be at least 150 words and explain how the strategy
will affect the entire company.
22.
Compare your recommendation to the actual strategy the company is actually following today.  
This will require an internet search.  This is rarely the same as your recommendatio