Business plan Management homework help

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TABLE OF CONTENTS………………………………………………………………………………………………………… 2
MODULE DESCRIPTION …………………………………………………………………………………………………….. 4
LEARNING OUTCOMES……………………………………………………………………………………………………… 4
INDICATIVE CONTENT / AREAS OF STUDY ……………………………………………………………………………. 5
TEACHING AND LEARNING STRATEGY…………………………………………………………………………………. 6
EXPERIENTIAL LEARNING OPPORTUNITIES …………………………………………………………………………… 6
FORMATIVE ASSESSMENT…………………………………………………………………………………………………. 7
ASSESSMENT ………………………………………………………………………………………………………………….. 7
REGULATIONS…………………………………………………………………………………………………………………. 7
TEACHING TEAM……………………………………………………………………………………………………………… 7
STUDY PATTERN – MODULE TIMETABLE ………………………………………………………………………………. 8
ASSESSMENT BRIEF………………………………………………………………………………………………………….11
1. STUDENT ENGAGEMENT AND ADHERENCE TO MILESTONES ……………………………………………………………………… 11
PLANNING, RESPONSIBILITIES, RECORDINGAND WRITING…………………………………………………………………………………… 11
2. STUDY CONSISTENCY …………………………………………………………………………………………………………………………………. 11
STYLE …………………………………………………………………………………………………………………………………………………………………….. 11
STRUCTURE……………………………………………………………………………………………………………………………………………………………. 12
COHERENCE…………………………………………………………………………………………………………………………………………………………… 12
3. INTEGRATED BUSINESS PROJECT STUDY CHAPTERS 1 TO 5……………………………………………………. 16
DISSERTATION CHAPTER GUIDELINES……………………………………………………………………………………………………………… 16
BUSINESS PLAN CHAPTER GUIDELINES…………………………………………………………………………………………………………… 20
CONSULTANCY PROJECT CHAPTER GUIDELINES…………………………………………………………………………………………….. 21
GRADING INDICATORS……………………………………………………………………………………………………..26
DISSERTATION GRADING CRITERIA………………………………………………………………………………………………………………………. 26
BUSINESS PLAN GRADING CRITERIA ……………………………………………………………………………………………………………………. 28
CONSULTANCY PROJECT GRADING CRITERIA …………………………………………………………………………………………………….. 30
GRADING INDICATORS……………………………………………………………………………………………………..33
HAND IN DATES ………………………………………………………………………………………………………………35
RETURN OF MARKED WORK ……………………………………………………………………………………………..35
READING LIST………………………………………………………………………………………………………………….35
APPENDIX A – ETHICAL CONSENT FORM ……………………………………………………………………………..37
APPENDIX B – SAMPLE COVER PAGE…………………………………………………………………………………..46
APPENDIX C – SAMPLE TABLE OF CONTENTS………………………………………………………………………..47
TABLE OF CONTENTS
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APPENDIX D – DECLARATION…………………………………………………………………………………………….48
APPENDIX E – POSTGRADUATE INTEGRATED BUSINESS PROJECT ASSESSMENT PROFORMA –
DISSERATION (1 OF 3) ………………………………………………………………………………………………………49
APPENDIX E – POSTGRADUATE INTEGRATED BUSINESS PROJECT ASSESSMENT PROFORMA –
BUSINESS PLAN (2 OF 3)……………………………………………………………………………………………………54
APPENDIX E – POSTGRADUATE INTEGRATED BUSINESS PROJECT ASSESSMENT PROFORMA –
CONSULTANCY PROJECT (3 OF 3)………………………………………………………………………………………..59
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This module is designed as a major piece of individual work that allows students the opportunity
to conduct an in-depth investigation into an issue or problem derived from their previous
modules. It will consolidate their knowledge and understanding, intellectual, subject and
transferable skills as identified in the programme outcomes. The module allows students to
critically analyse a theory or applied issue with rigour and demonstrates their continuing
professional development that underpins the specific discipline. It signifies a greater intensity
of career development required to engage in related discipline tasks. Students will further
develop their research skills by engaging in one of the possible projects: (1) dissertation, (2)
business plan or (3) consultancy project.
The format for presentation of research material must be subject to written consent and
agreement from a recognised supervisor and key to this Integrated Business Project is the
ethical considerations that underpin all academic and industry research projects.
On successful completion of the module, students will be able to:
1. demonstrate originality in the application of theory, conceptual frameworks or models
and research techniques to formulate, implement and produce a written research report,
business feasibility study or dissertation. Key is the ethical considerations that underpin
all academic and industry research;
2. establish a deep understanding of a specific issue or problem relevant to the area of
study and to critically evaluate a specialist topic through the completion of an
independent piece of work;
3. have in-depth knowledge and understanding of the discipline informed by current
scholarship and research, critical awareness of current and ethical issues and
developments;

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4. evidence the ability to identify clear aims and objectives, to gather, understand,
synthesise and analyse information and data effectively, solve associated technical or
organisational problems, and address issues of an academic and applied nature
through the production of a sustained piece of research;
5. conduct the study in an ethical manner using effective and appropriate communication
in presenting complex qualitative and quantitative information in an appropriate format
to an intended audience;
6. develop a high level of personal effectiveness, critical self-awareness, self- reflection,
self-management and time management. Students will be expected to demonstrate an
effective level of initiative and proficiency in the use of information technologies.
MODULE DESCRIPTION
LEARNING OUTCOMES
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The nature of the content will inevitably vary depending upon the type of project the student
will engage in as well as the context of the study. However, each project should normally
consider and include the aspects listed below, without being limited to them.
1) Dissertation Considerations:
1. A consideration of the topic selected, justification or rationale for the study, Project
aims, and scope
2. A critical review of the relevant literature
3. A consideration of the methodological issues (choice of research methods, data
measurement, collection and analysis method, consideration of alternative research
strategies)
4. Analytical framework and data analysis (period of data collection, sample description
and critical analysis)
5. Discussion and conclusions (summary of research findings, analyses of research
findings in the light of the literature, concluding statements and/or recommendations)
2) Business Plan Considerations:
1. Introduction to Business Plan Business concept statement that summarizes the
strategic positioning of the firm, target customers, and main activities with justification
of its feasibility on the basis of secondary literature sources
2. Business Environment Analysis, examining the business location through industry
and market analysis in a selected geographical area
3. Proposed Business Strategy, covering Mission Statement, Objectives, and in-depth
description of Strategic Positioning
4. Proposed Business Activity, covering the description of Management team,
Marketing Plan, and Operations plan
5. Financial Projections, containing the commented relevant investment plan and
financial analysis with concluding statements about business concept
3) Consultancy Project Considerations:
1. Introduction to Consultancy Project, justifying the relevance of its theme for hospitality
and tourism industry
2. Critical literature review on a selected theme in management studies
3. Global and thematic business case description and consequent selection of
methodological analytical framework
4. Critical analysis of the business case under examination and discussion in the light
INDICATIVE CONTENT / AREAS OF STUDY
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of the selected analytical framework
5. Recommendations, roadmap, thematic and global concluding statements
A Consulting Project should be based on a business case proposed by the faculty,
representing a Consultancy Simulation (a large-scale Harvard Business Case and alike).
It may also be conducted in partnership with an existing organisation, under condition of
approval of the Programme Manager and the IBP supervisor. The Consultancy Project
Proposal for an existing organisation may be rejected due to insufficient feasibility.
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A combination of below activity types will be used as the core teaching methods of the module:
Scheduled Learning and Teaching Activities 4%
Guided Independent Study 96%
Placement Learning 0%
Throughout the terms the students will actively engage in secondary and primary research and
will apply his/her learning at all stages of the Integrated Business Project process.
Experiential
Learning
Opportunity
Activity Outline Skills and Graduate
Attributes Developed
Tutorials Reviewing research questions and
research objectives. Reviewing research
design, data collection tools and
measures.
Preparing data for quantitative and/or
qualitative analysis.
Feedback on data analysis process and
discussion of findings, conclusions and
recommendations.
Feedback on work in progress.
Conceptual and
analytical thinking;
research skills;
communication skills;
time management.
TEACHING AND LEARNING STRATEGY
EXPERIENTIAL LEARNING OPPORTUNITIES
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Prior to commencing the Integrated Business Project module, the student will complete and
have approved the university’s research ethics form. This will be assessed for suitability by the
faculty ethics committee. In addition, the Integrated Business Project is guided for the student
by a dedicated tutor. Tutorials are offered to provide feedback on work-in-progress relating to
the IBP chosen and the student is expected to consult the supervisor at least six times during
the programme of the work and record those meetings. Full guidance is given in terms of the
responsibilities and roles of the student and the supervisor. Business plan Management homework help
Component 1: COURSEWORK
Summary of Assessment Method: Integrated Business Project (IBP). The integrated
business project can take the format of a dissertation a business plan, or a consultancy project.
Students must demonstrate their ability to work independently (under supervision) to produce
an individual piece of work. The IBP forms a substantial amount of work and should be between
15,000 words + or – 10%.
Weighting: 100 %
Assesses Learning Outcomes: All 1-6
This module conforms fully to the relevant PG regulatory framework. Full details of the
University of Derby Academic Regulations (3Rs) can be found at:
http://www.derby.ac.uk/academic-regulations
The supervisor will be allocated and announced to the student by the institution’s administration
latest at the beginning of the term 2 of studies, term 1 of Integrated Business Project study.
FORMATIVE ASSESSMENT
ASSESSMENT
REGULATIONS
TEACHING TEAM
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The IBP project starts in Term 2. In part-time mode, all students have a maximum period of 6 months to complete the IBP and it should be done in, when it is
parallel with the internship. In case students are doing the IBP in full-time mode, they will have3 months to complete the work. Below is the timeline to complete
the IBP in either part-time or full-time mode.
Comments:
– Students are responsible to complete all project milestones and requesting meetings with the supervisor whenever needed.
– All dates must be respected, unless, instructed otherwise in writing by the IBP supervisor, module leader and/or Programme Management.
Common deadlines for Full-Time and Part-Time Students:
TERM 2 – 4h July 2022
*Common Deadlines for Full-Time and Part-time Students
WHAT
Week 6, Monday at 5:00pm 1) Draft Ethical Form with an Annotated Bibliography
Week 8, Monday at 5:00pm 2) Ethical Form Submission
Week 10, Monday at 5:00pm 3) IBP Research Plan
Research Plan and project refinement and implementation (500-700 words)
Business plan project students should submit a Busines Model Canvas (download from
eLearning)
STUDY PATTERN – MODULE TIMETABLE
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Students in Full-Time studies (3 months):
TERM 3 – 3rd October 2022 (W1) WHAT
Week 6, Monday at 5:00pm 4) Draft Part 1
(Chapters 1, 2, and 3 with completed referencing in Harvard style; 7’500-8’000 words,
excluding bibliography)
Week 8, Monday at 5:00pm
5) Draft full IBP study
• Revised Draft Part 1 and Draft Part 2 (Chapter 4 and 5 with completed referencing in
Harvard style; 6’500-7’000 words, excluding bibliography)
• Edit and co-ordinate information
• Complete IBP draft submission one month before the final IS study submission at the latest
Week 10, Monday at 5:00pm 6) Revised full IBP draft
• Revised IBP study draft in its full version submitted for the similarity check
Week 12, Monday at 5:00pm 7) Final submission IBP
• Submission of final IBP study
TERM 4 – 9th January 2023 (W1) WHAT
Term 4, Week 4, Friday, 5pm:
Supervisors Grading Deadline
8) Grading
• Performance Assessment by the Supervisor and the Second Reader
• The supervisor grades the report, according to the grading sheet (see Appendix)
• The supervisor emails the report to the second grader
• The supervisor and the second-grader agree in a final grade
• Both supervisor and the second grader provide feedback and post on eLearning
TERM 5 – April 2023 WHAT
IBP Result Awarded Confirmation at Assessment Board of Term 5
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Students in Part-Time Studies (6 months):
TERM 3 – 3rd October 2022 (W1)
Week 6, Monday at 5:00pm 4) Draft Part 1
(Chapters 1, 2, and 3 with completed referencing in Harvard style; 7’500-8’000 words, excluding
bibliography)
TERM 4 – 9th January 2023 (W1)
Week 4, Monday at 5:00pm
5) Draft full IBP study
• Revised Draft Part 1 and Draft Part 2 (Chapter 4 and 5 with completed referencing in Harvard
style; 6’500-7’000 words, excluding bibliography)
• Edit and co-ordinate information
• Complete IBP draft submission one month before the final IS study submission at the latest
Week 8, Monday at 5:00pm 6) Revised full IBP draft
Revised IBP study draft in its full version submitted for the similarity check
Week 11, Monday at 5:00pm 7) Final submission IBP
Submission of final IBP study
TERM 5 – April 2023 (W1)
Week 4, Friday, 5pm: Supervisors Grading Deadline
8) Grading
• Performance Assessment by the Supervisor and the Second Reader
• The supervisor grades the report, according to the grading sheet (see Appendix)
• The supervisor emails the report to the second grader
• The supervisor and the second-grader agree in a final grade
• Both supervisor and the second grader provide feedback and post on eLearning
TERM 6 – July 2023 (W1)
IBP Study Result Awarded Confirmation at Assessment Board of Term 6
Sensitivity: Internal
The Integrated Business Project (IBP) provides the student with the opportunity to exercise the
skills acquired and developed previously through participation in a self-initiated and selfprogrammed exploration of a realistic issue pertinent to the Hospitality Industry. It can take the
form of a Dissertation, a Business Plan, or a Consultancy Project.
1. STUDENT ENGAGEMENT AND ADHERENCE TO MILESTONES
1.1 Planning, responsibilities, recording and writing
It is advantageous to begin writing as soon as possible in order that an acceptable quality may
be assured. It is suggested that at each milestone, the student submits any draft chapters or a
series of sections, as well as the data collection instruments used, for checking and comment
by the supervisor, as long as adequate notice has been given. It is only through feedback that
the student will be able to learn and improve the quality and rigour of the work. The student
should not wait until the end for feedback from his/her supervisor as it may be too late to change
any serious deficiencies in either content or style. The final document should be submitted in
draft form at least one month before the final deadline so that sufficient time is left for
editing.
It is extremely important that:
1. Comprehensive and accurate notes are kept by the student.
2. A plan, with interim deadlines, is adhered to – this is a test of competence in self-management
and should impress the supervisors/assessors.
3. Writing begins, and sections are handed to the supervisors for comment as soon as
possible; and
4. Numerous electronic backups must be kept, as well as hard copy backups of all the work.
2. STUDY CONSISTENCY: Style, Structure and Coherence Style
2.1 Style
The IBP must also adhere to the rules in structure, style and coherence listed below:
• English (UK) expression, grammar, writing and organising style must be used throughout
the IBP.
• The IBP must be written, following the Harvard style guide.
ASSESSMENT BRIEF – IBP Guidelines common to all forms (dissertation,
business plan and consultancy project)
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• Page numbering, margins and spacing: All pages must be numbered.
• The body of the report must have the following font: Times New Roman size 12. For
emphasis of certain headings, other fonts of a larger size may be used.
• The margins: must be set at the default (top/bottom 2.54 cm, left/right 3.17cm). Use double
spacing for the entire report except for the reference list and table of contents, which are
single-spaced.
• Detailed Plan should typically include 3 levels (ex. 1. Chapter Heading // 1.1, 1.2 Section
Heading // 1.1.1, 1.1.2, 1.1.3 Sub-Section Heading). MS Office tools for “References =>
Table of Contents” could be potentially, but not necessarily used to organize the Chapter
Headings and include them in the Table of Contents with page numbers automatically.
2.2 Structure
In summary, all IBPs at CRCS must adhere to the structuring and formatting rules listed below:
• Title page – details name of students, institution, supervisor, the title of dissertation, date,
and so forth. Please refer to the style section for further guidance (see the Appendices);
• Declaration Form – statement that this work is original, and has not been submitted for
another degree or qualification at this, or another university, college or institute of learning,
or to a periodical or journal (see Integrated Business Project Handbook Appendix);
• Acknowledgements – these should refer to those people who have been of assistance in the
completion of the research, for example, supervisors, practitioners, administrative staff, and
so forth.
• Table of Contents with headings and series – list with page numbers for Chapters,
Sections, Sub-sections.
• Abstract followed by six keywords or Executive Summary – adopted to the chosen
Integrated Business Project form – a short summary of the research to introduce the reader
to the Integrated Business Project. This should not normally exceed one page. The student
can choose to write a structured or unstructured abstract. Six keywords should be provided
at the end of the Abstract.
• The main text body of Integrated Business Project (includes 5 Chapters with sections and
sub-sections, adopted to the selected Integrated Business Project form)
• References; and
• Appendices (including Ethical Form approved by the Research Ethics Committee and other
relevant supplementary material).
2.3 Coherence Style
• Coherence and logical development of a reasoned, cogent, lucid argument throughout the
discussion and argumentation.
• The clarity in writing and presentation without contradictions among different text sections
and/or among different chapters.
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• Appropriate and concise style in individual chapter presentation.
An IBP research plan is established through research project development, selection of
appropriate bibliographical and other research resources, organization and implementation of
research procedure.
Students should reflect on each submission milestone and supporting reports for their research
planning. It is the responsibility of students to seek feedback on their research plan from the IBP
supervisor during tutorial consultations taking the form of face-to-face meetings, online
meetings, or written communications.
Students are expected to develop their IBP research plan, using the intermediary works
indicated below as IBP Submission Milestones (Table 3).
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Table 3 – IBP Supporting Content for Milestones and Submissions
IBP Submission
Milestones and
Supervisory Meeting
Proposals:
Supporting Content for Milestones and
Submissions
In term 1, the
student should
have started the
following:
**********
Guidelines for the
Ethical form
annotated
bibliography:
• Research Proposal – Business Research Methods (Term 1)
• Gathering of pertinent literature thatis necessary for the project
• Conduct background readings
************************ ********************** ********************
The full explanation of the completion of the Ethical Form is given
in the appendix and examples are available on eLearning.
Annotated Bibliography – Select 3 to 5 resources to support the IBP
described in your Ethical Form
An annotated bibliography represents a list of sources considered for
research on a given topic (textbooks, academic journals, news published
in online periodicals, corporate websites, video interviews, etc.). It
should provide (1) a reference to the source in Harvard referencing style;
(2) a brief description of the content and focus of a given work cited and
(3) a consideration of the source’s usefulness for research (an evaluation
of whether to use or not this source in your IBP and how this source may
be useful). Each annotation should typically be 1 paragraph long (100-
200 words), including only important and relevant information. It should
be written in full sentences using academic vocabulary. An annotated
bibliography may have variations, depending on your IS supervisor
requirements.
Indicative source types for Annotated Bibliography:
1) Dissertation – 3 to 5 methodological and theoretical literature
sources published any time with a preference for publications less than
10 years old.
2) Business Plan – 3 to 5 applied literature sources published less than
5 years ago (ex. market reports, statistical data, recent market trends,
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Meeting 1 – Draft
Ethical Form with
an Annotated
Bibliography*:
* Full Ethical Form
instructions are given in the
Appendix of this Handbook
and examples are available
on elearning
etc), preferably including 1 methodological source published any time
with a preference for publications less than 10 years old.
3) Consultancy Project – 3 to 5 methodological, theoretical literature
sources published any time with preference for publications less than 10
years old AND/OR applied literature sources less than 5 years old (ex.
market reports, statistical data, recent market trends, etc), relevant to
the topic addressed in the project.
*************
1) Draft Ethical Form with an Annotated Bibliography
Discussion of the Ethical Form Draft and an Annotated Bibliography with
3-5 selected sources, supporting the research project proposed.
Meeting 2- Ethical
Form Final
Submission*
* Full Ethical Form
instructions are given in the
Appendix of this Handbook
and examples are available
on elearning
Ethical Form with the content approved by both appointed IBP
supervisors.
Meeting 3 – IBP
Research Plan
The IBP research plan is a document between 500 to 700 words
representing the preparation of the project. In this reflection, the student
should be able to:
– Develop a plan of studies and include a Gantt Chart, if necessary,
with realistic weekly deadlines,
– Define key topics for literature review,
– Discuss research methodology – Methods, inclusion and exclusion
criteria, an example of data collection instrument (when collecting
primary data), such as interview questions,
– Discuss methods to analyze the data.
In addition, students who are developing a business plan project should
also submit the business model canvas (download available from
eLearning).
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Sensitivity: Internal
The IBP research plan should demonstrate that the student has a
reflected strategy to initiate and progress well during the studies.
Meeting 4 – IBP
Draft Part 1
(Chapters 1, 2, and 3 with
completed referencing in
Harvard style; 7’500-8’000
words, excluding
bibliography)
Guidelines:
• Conduct background readings for Chapter 2 as well as Chapter 3
• Write-up of first three chapters of the project (Part 1)
• Selection of data collection tool, data collection and analysis (if
applicable)
It is recommended to develop IBP study Chapters, using the work
previously completed and feedback received from the Ethical Form,
Annotated Bibliography, and IBP Research Plan.
It should be submitted in a modifiable document format (.docx) for
commenting, where relevant, and for a similarity check through the UoD
website (multiple draft submissions are possible until the deadline).
Meeting 5- IBP Full
Draft study
Revised Draft Part 1 and
Draft Part 2 (Chapter 4 and 5
with completed referencing in
Harvard style; 6’500-7’000
words, excluding
bibliography) submitted for
feedback
Guidelines:
This is the last deadline to submit the full IBP draft for feedback from
the supervisor. It should be submitted by email in a modifiable document
format (.docx) for commenting, where relevant, and for a similarity
check through the UoD website (multiple draft submissions are possible
until the deadline). The full IBP draft must be submitted one month
before the final submission deadline for feedback, preliminary review,
and comments.
In case the student does not submit the full draft one month before, the
IBP supervisors may answer only specific questions on full IBP drafts,
but they may not review the full IBP draft due to time constraints.
Meeting 6 –
Revised IBP
study draft*
To submit for similarity check
Guidelines:
This is the last deadline for submitting the full IBP draft for the similarity
check through the UoD website before the official due date (multiple
draft submissions are possible). Students should consider the
comments and any feedback from the supervisors to modify their IBPs
for the final submission.
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Final IBP study
Electronic submission to eLearning (Turnitin)
This is the last deadline to submit the final IBP study (the first submission version is the final and
definitive submission).
Plagiarism Considerations:
All e-copies will be tested for plagiarism. Your work needs to be original and referenced using
the Harvard Referencing guidelines.
Plagiarism is addressed in the University’s academic regulations. Plagiarism is not tolerated
and if students are found to have plagiarized then the project will be awarded a zero grade and
referred to the Academic Board for evaluation and proposed further action. Repeated
plagiarism may lead to dismissal from the college.
Full details of the University of Derby Academic Regulations (3Rs) can be found at:
http://www.derby.ac.uk/academic-regulations
http://www.derby.ac.uk/files/part_j_academic_offences.pdf
3. INTEGRATED BUSINESS PROJECT GUIDELINES
Chapters constituting the main text body vary across the dissertation, business plan or
consultancy project. Please refer to the dedicated sections provided below.
3.1 DISSERTATION- Detailed Guidelines:
The Dissertation is concerned with reviewing the pertinent literature to put the study into
context, utilising the appropriate research method, analysing and evaluating the data, and
understanding the limitations of the study. Furthermore, participants are not only expected to
draw valid conclusions and to make appropriate recommendations but are also required to
reflect upon the theoretical implications and practical applications of their research.
Below is a breakdown of the major sections of a dissertation. These guidelines are indicative
and not prescriptive.
1. Chapter I – Introduction to the study (about 1000/1500words)
1.1. Background, justification, or rationale for the study: Begin with an overview
of what the dissertation is about. Explain the background related to the need for
research raising a series of issues that result in the formulation of the purpose of
your research topic. Identify the problem and state the preliminary formulation of
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the research question or hypothesis. In this section, a brief insight into the topic
should lead to the justification of the study. This section should include a few
references.
a.
1.2 Aims and objectives: After clearly identifying the background of the study, the
student will now be able to state the research aim and objectives as well as any
hypotheses or key research questions.
1.3 Structure of Dissertation: In this section, the student should explain the
structure of the study by chapter describing the work to benefit the reader’
understanding. Business plan Management homework help
2. Chapter II – Literature Review (about 5000 words):
2.1 A critical review of the relevant literature
The literature review aims to ascertain and evaluate current knowledge and necessary
background information and it involves a summary of existing work on the topic in order to “set the
scene” in the context of current knowledge. Therefore, there is a need to classify, summarise,
synthesise and comment on the existing literature (books, academic and industrial journal
articles, trade magazines, newspapers, company information). Where there may not appearto
be much existing literature to review, there are always associated areas that can be consulted,
for example, theories and practices from other industries or disciplines.
2.2 Summary of key findings
This approach can sometimes be used to demonstrate gaps or to apply alternative approaches
or theories. The review should not only cover the topic itself (and associated areas) but also
associated concepts – a source of theoretical ideas and to establish the theoretical, conceptual
context of the study. The findings from the review might necessitate modification/refinementof
the initial research question or hypothesis. Whether modified or not, the culmination of the
literature review should identify the research questions/hypotheses to be answered/tested
through the methodology.
A) Function
Begin with an introduction and then explore the aim/hypothesis/key research question.
Keywords are essential in order to identify the topics for exploration. These may be used,
perhaps in combination, to structure the content.
B) Process
Collect the information on previous research in the field, or in associated fields, together with
background information necessary to put the study into context. In diagrammatic form, the
literature review may be thought of as a triangle on its apex, for example, begin with the broader
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Sensitivity: Internal
issues and sequence the topics to focus the reader’s attention on the key issues that might
impinge on the research topic. Collate information in sections and subsections paying particular
attention to similarities and differences. Highlight key information which is especially useful to
the development of the study in question. Either quote directly (with full acknowledgement
including page number) or paraphrase (and acknowledge author or group of authors).
Remember to comment on previous work. Do not just import quotations and string them
together.
C) Structure
The literature review is comprised of several sections and subsections. It is usually written in
one chapter but may be divided into two or three chapters if appropriate.
D) On completion
At the end of the literature review, a summary of the key findings helps the reader to focus on
the topic under study. Also, at this stage, the objectives may be refined in the light of the findings
from the literature. Also, a set of research questions or hypotheses for exploration may be
included.
E) Insufficient literature?
If it is considered that there is `insufficient’ literature on the topic under study, it may be
necessary to explore other applications or profiles, such as (i) in the service sector generally as
opposed to hospitality or tourism (ii) of systems in other locations or industries (iii) of visitors to
other areas (iv) of workers in other fields. Furthermore, the collection of some preliminary
primary data to identify key dimensions for exploration is sometimes of value.
3. Chapter III – Research Method (1500/2000 words)
This chapter comprises an explanation of how the research was carried out, including a
definition of the research population, the sampling methods adopted, the selection of secondary
and primary (if applicable) data collection and an outline of the method(s) of data analysis.
Comment on and give reasons for any restrictions encountered and analytical procedures, with
justification from the literature (and appropriate references) for the methods selected. Is the
methodology appropriate and will it yield the information required to satisfy the appropriate
objectives? Why the methodology chosen is the most appropriate for your study? Hence, this chapter
should not only argue for the methods used but include a discussion as to why certain potential
methods were not used.
This chapter should have the following content:
3.1 Methodological issues – a consideration of the methodological issues should be
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underpinned by a few references,
3.2 Choice of research methods – include consideration of alternative strategies – Have
you considered other methods? Why have you not pursued those methods?
3.3 Description of the methods – underpinned by a few references,
3.4 Data collection – including justification of the method chosen, sampling method and
justification (inclusion and exclusion criteria),
3.5 Data analysis – include justification of the method chosen,
3.5 Ethical considerations in the research process – including the process of ethical
form approval and any other considerations, for example, the design of consent forms,
participants information sheet, interview questions design.
This chapter should be underpinned by a few references to support your claims and views on
the research method.
4. Chapter IV – Results (3000 words)
In this section, the student must present the research findings synthesised into patterns of
results supporting or confirming the hypotheses/ aims and objectives of the research.
In this chapter, the hypotheses should be tested/research questions should be answered. The
purpose/objectives should be kept in mind. There should be a statement of the results
(demonstrating the ability to analyse and synthesise not just to regurgitate information
collected). A summary of the key findings makes a useful conclusion to the results chapter.
Analysis and discussion of the results are required.
This chapter should have the following content:
4.1 Data collection and description
4.2 Data analysis and discussion
4.3 Summary of the key findings
NOTE: It is not appropriate to merely list the responses to questionnaires/interviews in question
order (Q1, Q2, Q3 etc.) and present this information as `results’. Try to determine the key
elements of the study (perhaps from the literature base) or you may choose to utilise the
objectives for section headings.
5. Chapter V – Conclusions and recommendations (3500/4000 words)
This chapter is focusing on the research findings (results) and it will identify the extent to which
the aim and objectives of your study have been met. The research process(es) should lead
naturally to the conclusions, and any deductions made should be logically related to, and
explained by the theoretical frameworks presented in the literature review. Conclusions should
relate not solely to the problem or question explored but also to the body of knowledge generally
and to relevant theories and models. Conclusions should be considered in the context of the
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Sensitivity: Internal
literature review so that the previous findings of other researchers can be confirmed or further
refined. If the research is of an applied nature, the practical implications of the findings should
also be identified and the implications discussed (theoretical implications). Also include an
appraisal of the significance for the field of study/domain within which the research has taken
place (practical implications).
This chapter should have the following content:
5.1 Analyse of research findings in the light of the literature – including stating your
main conclusions with reference to the aim and objectives and drawing parallels/pointing out
contrasts with the findings from the literature.
5.2 Theoretical and practical implications – recommendations should include further
avenues of research that have been identified, and/or consider applications to current industrial
practice. The recommendations should be made for all interested parties, for example, future
researchers (what is left to do – future avenues for research), the industry (specific subgroups
of personnel, such as managers, operatives or hoteliers as appropriate), the customers (if
applicable).
5.3 Reflexivity – Students should reflect for instance on their research process: could it
have been improved? What were the limitations? The student is expected to comment on any
mistakes, errors and/or omissions. Are there any lessons to be learned? How might the study
have been done differently in the light of experience? Are there any other sources of information
that might have been tapped? Be self-critical (with care) – how could the research be improved
if it were started again? What problems were encountered and how were they dealt with? What
were the limitations? What internal/external limitations were imposed and how did they affect
the work? The reflections should indicate whether the researcher has learned how to research.
5.4 Concluding statements and/or recommendations
6. Reference list – must be presented in Harvard referencing style.
7. Appendices (supporting relevant section in Chapters, in which they are cited)
a. Copy of an Ethical Form validated by Research Ethics Committee
b. Supplementary materials that would overload the main text body
c. Extensive analytical schemes or large-volume tables supporting the situational
analysis, recommendations, or action plans
Students are encouraged to submit drafts of the writing for discussion with the supervisors, as
long as adequate notice is given.
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3.2 BUSINESS PLAN PROJECT – Detailed guidelines:
Executive summary (it should include concluding statements from the business plan project
regarding the business concept features, key selling points, and key performance indicators)
1. Chapter I – Introduction to Business Plan Project (1000/1500 words)
d. Business concept statement (that describes the strategic positioning of the firm,
target customers, and main activities),
e. Justification of business concept feasibility in terms of value proposition for
targeted customer group, industry attractiveness, market size, organizational and
resource access feasibility (on the basis of secondary literature sources).
2. Chapter II – Business Environment and Literature Review (5000 words). It should cover
the analysis of applied literature sources (and selected theoretical and/or methodological
sources, if any), related to the business location in a selected geographical area, including:
a. Industry analysis
b. Market analysis
3. Chapter III – Proposed Business Strategy (1500/2000 words): This chapter should include
a mission statement, objectives, and strategic positioning (the strategic positioning base of the
business project for reaching the target customers, main business activities, trade-offs, and
consistency among main business activities).
4. Chapter IV – Business Tactics (3000 words): This chapter should include business activity
such as:
a. Organizational chart and management team
b. Operations plan
c. Sales and Marketing Plan
5. Chapter V – Financial Investments and Conclusions (3’500/4’000 words): this chapter
must cover the commented relevant investment plan with concluding statements about the
business concept. The student can make the use of the below statements to illustrate the
financial investments
a. the table of uses and sources of funds,
b. detailed monthly profit and loss statement for year 1;
c. annual profit and loss statement for years 1 to 10;
d. vertical and horizontal analysis of Profit and Loss Statement,
e. relevant ratio analysis;
f. advanced financial projections, including complete three financial statements,
further analysis and valuation performed by the IBP study may be performed for
reaching very good and excellent levels of work if properly done
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Sensitivity: Internal
6. Appendices (supporting relevant section in Chapters, in which they are cited)
a. Copy of an Ethical Form validated by Research Ethics Committee
b. Supplementary materials that would overload the main text body
c. Extensive analytical schemes or large-volume tables supporting the situational
analysis, recommendations, or action plans
Students are encouraged to submit drafts of the writing for discussion with the supervisors, as
long as adequate notice is given.
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Sensitivity: Internal
3.3 CONSULTANCY PROJECT – Detailed Guidelines
i. Executive summary (it should include concluding statements from the study)
1. Chapter I – Introduction (1000/1500 words) – Introduction to Consultancy Project for a
business case, justifying the relevance of its theme for the hospitality and tourism industry
The introduction of the study should include the following sections:
1.1 Background and justification – Begin with an overview of what the Consultancy Project is
about. Background literature description should be related to the need for advancing knowledge
in a given business research field. In the background to the study, a brief insight into the topic
should be given to the reader – usually this section includes a few key references. Then, the
background leads to the justification of the study. Business plan Management homework help
1.2 Aim and Objectives – This section raises the issues arising in the background literature in
a given business research field that result in selection of a given theme in management studies.
1.3 Structure – The student should explain by chapter the structure of the document (brief
summary of contents) for the benefit of the reader.
2. Chapter II – Literature Review (about 5000 words) – Critical literature review on a selected
theme in management studies, providing the theoretical background for the business case
analysis and resolution.
The critical literature review on a selected theme in management studies aims to ascertain and
evaluate current knowledge and necessary background information and it involves a survey of
existing work on the topic in order to “set the scene” in the context of current knowledge. The
literature review should culminate in a series of research questions or hypotheses. Therefore,
there is a need to classify, summarise, synthesise and comment on the existing literature
(books, academic and industrial journal articles, trade magazines, newspapers, company
information). Where there may not appear to be much existing literature to review, there are
always associated areas that can be consulted, for example: theories and practices fromother
industries or disciplines.
This approach can sometimes be used to demonstrate gaps or to apply alternative approaches
or theories. The review should not only cover the topic itself (and associated areas) but also
associated concepts – a source of theoretical ideas and to establish the theoretical, conceptual
context of the study. The findings from the review might necessitate modification/refinementof
the initial research question or hypothesis. Whether modified or not, the culmination of the
literature review should identify the research questions/hypotheses to be answered/tested
through the methodology.
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A) Function
Begin with an introduction and then explore the aim/hypothesis/key research question.
Keywords are essential in order to identify the topics for exploration. These may be used,
perhaps in combination, to structure the content.
B) Process
Collect the information on previous research in the field, or in associated fields, together with
background information necessary to put the study into context. In diagrammatic form, the
literature review may be thought of as a triangle on its apex, for example, begin with the broader
issues and sequence the topics to focus the reader’s attention on the key issues that might
impinge on the research topic. Collate information in sections and subsections paying particular
attention to similarities and differences. Highlight key information which is especially useful to
the development of the study in question. Either quote directly (with full acknowledgement
including page number) or paraphrase (and acknowledge author or group of authors).
Remember to comment on previous work. Do not just import quotations and string them
together.
C) Structure
The literature review is comprised of several sections and subsections. It is usually written in
one chapter but may be divided into two or three chapters if appropriate.
D) On completion
At the end of the literature review, a summary of the key findings helps the reader to focus on
the topic under study. Also, at this stage, the objectives may be refined in the light of the findings
from the literature. Also, a set of research questions or hypotheses for exploration may be
included.
E) Insufficient literature?
If it is considered that there is `insufficient’ literature on the topic under study, it may be
necessary to explore other applications or profiles, such as (i) in the service sector generally as
opposed to hospitality or tourism (ii) of systems in other locations or industries (iii) of visitors to
other areas (iv) of workers in other fields. Furthermore, the collection of some preliminary
primary data to identify key dimensions for exploration is sometimes of value.
3. Chapter III– Business Research Methodology (1500/2000 words). Selection of Analytical
Method for Business Case Resolution (Methodology)
This chapter comprises an explanation of how the research was carried out, including a
definition of the research population, the sampling methods adopted, the selection of secondary
and primary (if applicable) data collection and an outline of the method(s) of data analysis.
Comment on and give reasons for any restrictions encountered and analytical procedures, with
justification from the literature (and appropriate references) for the methods selected. Is the
methodology appropriate and will it yield the information required to satisfy the appropriate
objectives? This chapter should not only argue for the methods used but include a discussion
as to why certain potential methods were not used.
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Begin with an overview of what is in the chapter. Include information on:
a. Justification for selecting the Business Case Study research design for performing
the Consultancy Project
b. Justification of Analytical Framework selection in line with the business case
description and the theme, described in Chapter 2
c. Description of Analytical Framework (a brief description of analytical framework
and/or method should be provided, possibly sending the reader to a list of
references for further detailed methodological review);
d. Research population: Business Sector description, Benchmarking/comparison with
similar cases described in theoretical, applied and/or methodological literature
sources (depending on the literature sources and data available).
e. Ethical considerations in the research process.
The selection of methods in this chapter should be underpinned by a few references.
4. Chapter IV – Results of Business Case Analysis (3000 words) – Critical analysis of the
business case under examination and discussion in the light of the selected analytical framework.
The purpose/objectives should be kept in mind. There should be a statement of the results
(demonstrating the ability to analyse and synthesise not just to regurgitate information collected).
A summary of the key findings makes a useful conclusion to the results chapter. Analysis and
discussion of the results are required.
NOTE: It is not appropriate to merely list the issues identified in the business case study. Try
to determine the key elements of the study (perhaps from the literature base) or you may
choose to utilise the objectives for section headings.
a. Global description (description of an entire organization),
b. Thematic description (description of business activity, related to the selected
theme in management the literature on which was critically reviewed);
c. Critical analysis of the case under examination in light of the selected analytical
framework
d. Discussion of analytical results in the light of the literature critically reviewed
e. Summary of findings
5. Chapter V – Business Case Recommendations (3500/4000 words) – Recommendations
for Business Case, Roadmap, Concluding statements.
The practical implications of the findings should be identified and the implications discussed,
including the Roadmap for recommended actions. This is based upon the results, identifying
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the extent to which the purposes of the study have or have not been met. The research
process(es) should lead naturally to the conclusions, and any deductions made should be
logically related to, and explained by the theoretical frameworks presented in the literature
review. Conclusions should relate not solely to the issues in the business cases explored but
also to the body of knowledge generally and to relevant theories and models. Conclusions
should be considered in the context of the literature review so that the previous findings of other
researchers can be confirmed or further refined. Also include an appraisal of the significance
for the field of study/domain within which the research has taken place.
Students should reflect for instance on their research process: could it have been improved?
What were the limitations? The student is expected to comment on any mistakes, errors and/or
omissions. Are there any lessons to be learned? How might the study have been done
differently in the light of experience? Are there any other sources of information that might have
been tapped? The reflections should indicate whether the researcher has learned how to
research. Recommendations should include further avenues of research that have been
identified, and/or consider applications to current industrial practice. The recommendations
should be made for all interested parties, i.e. future researchers (what is left to do – future
avenues for research), the industry (specific subgroups of personnel, such as managers,
operatives or hoteliers as appropriate), the customers (if applicable).
State your main conclusions with reference to the aim and objectives and draw parallels/point
out contrasts with the findings from the literature. Analyse the results.
Critique/Reflect on your work – be self-critical (with care) – how could the research be improved
if it were started again? What problems were encountered and how were they dealt with? What
were the limitations? What internal/external limitations were imposed and how did they affect
the work? Make appropriate recommendations, such as for
Industry/unit/management/employees, customers, other researchers.
Begin with an overview of what is in the chapter. Develop including information on:
a. Recommended global and/or thematic area of improvement
b. Roadmap for recommended actions for one of preferably thematic
recommended areas of improvement (Action Plan, Research Plan, OR
Analytical Plan, selected depending on the specific case underexamination):
i. Action Plan (proposition of objectives to achieve, strategies and
tactics for achieving the objectives, tasks with timeline, and
performance controls)
ii. Research Plan for advancing understanding of the issue or finding a
practical solution through further business research project(s)
iii. Analytical Plan for making an in-depth examination of the issue,
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based on market and/or internal operational information
c. Thematic concluding statements
d. Global concluding statements
6. Reference list – must be presented in Harvard referencing style.
7. Appendices (supporting relevant section in Chapters, in which they are cited)
a. Copy of an Ethical Form validated by Research Ethics Committee
b. Supplementary materials that would overload the main text body
c. Extensive analytical schemes or large-volume tables supporting the situational
analysis, recommendations, or action plans
Students are encouraged to submit drafts of the writing for discussion with the supervisors, as
long as adequate notice is given.
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Sensitivity: Internal
The purpose of this assessment is to enable students to demonstrate that they have fulfilled
the objectives of the programme of study, and have achieved the standard required for the
award they seek. The supervisor and a second grader mark the Integrated Business Project
(IS). Thereafter, the IS together with the standardised mark will be presented in an Examination
Board Meeting. The Chair of the Examination Board has the final say in the moderation and
validation of the mark. The final grades can only be communicated to the students when they
have been verified by an Examination Board.
There is no simple formula for assessing any Integrated Business Project. Essentially
examiners are concerned with whether there is a clear enquiring aim, whether it demonstrates
appropriate expertise in achieving that aim and whether conclusions are drawn which are
reasonable in the light of the investigation. In addition, the submission needs to demonstratea
clear grasp of the existing literature and analyses and discusses the topic clearly, logicallyand
coherently. It should demonstrate understanding and insight, with a clear argument running
through the dissertation.
Assessors are to employ the template to assess candidates’ Integrated Business Project as
attached in relevant Appendices of the Handbook
It is the student responsibility to show evidence of progress, develop research plan and
implement it through academic writing and submitting the intermediary work. The IBP
supervisors provide the feedback on the submitted work within reasonable timeframes and at
latest within 7 calendar days, excluding weekend, school holidays, and sick leave days. The
student should get familiarized with the IBP supervisor’s feedback on submitted work and
integrate it into further work. If a student systematically fails to provide a research plan, chapter
drafts or cannot provide relevant evidence of progress requested by the IBP supervisor (ex.
calculation spreadsheets, original files with literature sources used in the IBP study, and so
forth) before the final submission, an official notification letter will be sent by the Module
Leader or Programme Manager to the student. A notification letter will invite the student to
address the situation by contacting the IBP supervisor directly within 7 calendar days, excluding
weekends, school holidays, and sick leave days. In case the situation has not been addressed
by the student within the 7 days allocated, the IBP supervisor has the right to organize a
Suspected Academic Offense Meeting in presence of at least one another faculty member.
After the full IBP study draft submission due date, this meeting can be organized without a prior
notification letter.
The non-participation in the meeting organized in reasonable time limits or inability to answer
the IBP supervisor’s or other faculty member’s questions about the IBP study progress may
result in the school’s decision to hold an Academic Offence Meeting or take further relevant
disciplinary actions.
GRADING INDICATORS
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DISSERTATION GRADING CRITERIA
Assessors are to employ the proforma as attached in Appendix G of the Handbook to assess
candidates’ Integrated Business Project. The assessment criteria and relevant weightings
equally distributed within each sub-section are presented as follows:
Student engagement and adherence to milestones (20%)
• Competent response to feedback and related tasks (4%)
• Meeting deadlines and showing evidence of progress (4%)
• Engages in inquisitive discussions and attends scheduled meetings (online or
face-to-face) (4%)
• Presents work as expected (drafts and other evidence) (4%)
• Submits draft of the whole dissertation one month before the final submission
(4%)
Purpose, process, structure, style and coherence (20% weighting)
Structure, Style, Coherence (10% weighting)
• Clarity in structure (2%);
• Coherence and logical development of a reasoned, cogent, lucid argument
throughout the discussion and argumentation (2%);
• Clarity in writing and presentation (2%);
• Appropriate and concise style (2%);
• Coverage of topic area – is it complete or are there serious omissions? (2%);
Purpose (10% weighting)
• Appropriateness and justification of selected topic (2%);
• Clear statements of attainable aims and objectives (2%);
• References – all texts used cited in appropriate format – within and following the
main document (2%);
• Originality, innovation and creativity (2%);
• Complexity and challenge (2%).
Familiarisation with and use of literature (20% weighting)
Chapter 1: Evidence of a wider understanding of the subject area (5%)
Chapter 2 (15%):
• A relevant and focused literature review (3%);
• Selection of pertinent literature (3%);
• Appropriate and critical use of literature to develop the argumentation and
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discussion (3%);
• Presentation of specific research question(s) or hypotheses (3%);
• Adherence to Harvard-style referencing guidelines (3%).
Choice of research methodology and research frame (20% weighting)
Chapter 3 (20%):
• Appropriate choice and justification of research philosophy and research
approach (5%);
• Appropriate choice and justification of research strategy, research design,
measurement, and data analysis technique(s) (5%);
• Appropriate definition of target population, selection and justification of target
sample (5%);
• Considerate use of research ethics in the research process (5%).
Research Findings & Concluding discussion (20% weighting)
Chapter 4 (8%):
• Depth and quality of analysis, evaluation, and discussion of results (4%)
• Appropriate use of tables and figures to present results (4%)
Chapter 5 (12%):
• Relevant, appropriate, valid, significant research findings (4%);
• Discussion on contribution and significance of the presented research findings in the
light of the literature (4%);
• Critical reflection on practical implications and recommendations (4%).
Final Grade Breakdown – Descriptors
Student engagement and adherence to milestones – 20%
Purpose, process, structure, style and coherence – 20%
Familiarisation with and use of literature – 20%
Choice of research methodology and research frame – 20%
Research findings and Concluding discussion – 20%
Full details of the University of Derby Academic Regulations (3Rs) can be found at:
http://www.derby.ac.uk/academic-regulations
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Sensitivity: Internal
BUSINESS PLAN GRADING CRITERIA
Assessors are to employ the pro-forma as attached in Appendix G of the Handbook to assess
candidates’ Integrated Business Project. The assessment criteria and relevant weightings
equally distributed within each sub-section are presented as follows:
Student engagement and adherence to milestones (20%)
• Competent response to feedback and related tasks (4%)
• Meeting deadlines and showing evidence of progress (4%)
• Engages in inquisitive discussions and attends scheduled meetings (online or
face-to-face) (4%)
• Presents work as expected (drafts and other evidence) (4%)
• Submits draft of the whole dissertation one month before the final submission
(4%)
Purpose, process, structure, style and coherence (20% weighting)
Structure, Style, Coherence (10% weighting)
• Clarity in structure (2%);
• Coherence and logical development of a reasoned, cogent, lucid argument
throughout the discussion and argumentation (2%);
• Clarity in writing and presentation (2%);
• Appropriate and concise style (2%);
• Coverage of topic area – is it complete or are there serious omissions? (2%);
Purpose (10% weighting)
• Appropriateness and justification of selected topic (2%);
• Clear statements of attainable aims and objectives (2%);
• References – all texts used cited in appropriate format – within and following the
main document (2%);
• Originality, innovation and creativity (2%);
• Complexity and challenge (2%).
Business Environment (20% weighting)
Chapter 1: Evidence of a wider understanding of the business area (5%)
Chapter 2 (15%):
• Presentation of specific industry characteristics (3%);
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• Presentation of specific market characteristics (3%);
• A relevant and focused literature review, relevant for proposed business concept
(3%);
• Selection of pertinent literature, appropriate and critical use of literature to develop
the argumentation and discussion (3%);
• Adherence to Harvard-style referencing guidelines (3%).
Proposed Business Strategy (20% weighting)
Chapter 3 (20%):
• Appropriate choice and justification of Mission Statement and/or Objectives (5%);
• Appropriate choice and justification of strategic positioning (5%);
• Appropriate definition of target market (5%);
• Considerate reflection on value propositionin the business development process (5%).
Business Activities and Financial Projections (20% weighting)
Chapter 4 (8%):
• Depth and quality of analysis, evaluation, and discussion of business activities (4%)
• Appropriate use of tables and figures to present Management Team, Operational
Sales and Marketing Plans (4%)
Chapter 5 (12%):
• Relevant selection of financial projection types to develop an investment plan
and conduct financial analysis (4%);
• Correctly performed financial projections used to develop an investment plan
and conduct financial analysis (4%);
• Critical reflection on practical implications and recommendations, based on
results of financial projections (4%).
Final Grade Breakdown – Descriptors
Student engagement and adherence to milestones – 20%
Purpose, process, structure, style and coherence – 20%
Business Environment – 20%
Proposed Business Strategy – 20%
Business Activities and Financial Projections – 20%
Full details of the University of Derby Academic Regulations (3Rs) can be found
at: http://www.derby.ac.uk/academic-regulations
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CONSULTANCY PROJECT GRADING CRITERIA
Assessors are to employ the pro-forma as attached in Appendix G of the Handbook to assess
candidates’ Integrated Business Project. The assessment criteria and relevant weightings
equally distributed within each sub-section are presented as follows:
Student engagement and adherence to milestones (20%)
• Competent response to feedback and related tasks (4%)
• Meeting deadlines and showing evidence of progress (4%)
• Engages in inquisitive discussions and attends scheduled meetings (online or
face-to-face) (4%)
• Presents work as expected (drafts and other evidence) (4%)
• Submits draft of the whole dissertation one month before the final submission
(4%)
Purpose, process, structure, style and coherence (20% weighting)
Structure, Style, Coherence (10% weighting)
• Clarity in structure (2%);
• Coherence and logical development of a reasoned, cogent, lucid argument
throughout the discussion and argumentation (2%);
• Clarity in writing and presentation (2%);
• Appropriate and concise style (2%);
• Coverage of topic area – is it complete or are there serious omissions? (2%);
Purpose (10% weighting)
• Appropriateness and justification of selected topic (2%);
• Clear statements of attainable aims and objectives (2%);
• References – all texts used cited in appropriate format – within and following the
main document (2%);
• Originality, innovation and creativity (2%);
• Complexity and challenge (2%).
Familiarisation with and use of literature on a selected theme in management studies
(20% weighting)
Chapter 1: Evidence of a wider understanding of the selected theme in management
studies for hospitality and other service organizations (5%)
Chapter 2 (15%):
• A relevant and focused literature review (3%);
• Selection of pertinent literature (3%);
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Sensitivity: Internal
• Appropriate and critical use of literature to develop the argumentation and
discussion (3%);
• Presentation of specific research question(s) or hypotheses (3%);
• Adherence to Harvard-style referencing guidelines (3%).
Methodological choice of analytical framework in line with Business Case
description (20% weighting)
Chapter 3 (20%):
• Appropriate, complete and thoughtful global description of the situation in an
entire business case (5%);
• Appropriate, complete and thoughtful thematic description, related to the selected
theme in management studies (5%);
• Considerate and justified selection of Analytical Framework (5%);
• Appropriate description of Analytical Framework with relevant explanations of
its key premises through the reference to literature or practical examples (5%).
Business Case Analysis and Recommendations (20% weighting)

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Chapter 4 (8%):
• Depth and quality of critical analysis of the case under examination in light of the
selected analytical framework (4%)
• Depth and quality of discussion in the light of the literature critically reviewed
supported with appropriately used tables and figures to present the arguments (4%)
Chapter 5 (12%):
• Appropriate and significant proposed global and/or thematic area of improvement
or other action, relevant to the cases study (4%);
• Appropriate and sufficiently elaborated Action Plan for making improvements;
Research Plan for advancing understanding of the issue or finding a practical
solution; or Analytical Plan for making an in-depth examination of the issue
through business analysis.
• Discussion on contribution and significance of the presented research findings in the
light of the literature (4%);
• Critical reflection on practical implications reflected in thematic and global
concluding statements (4%).
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Sensitivity: Internal
Final Grade Breakdown – Descriptors
Student engagement and adherence to milestones – 20%
Purpose, process, structure, style and coherence – 20%
Familiarisation with and use of literature on a selected theme in management
studies – 20%
Methodological choice of analytical framework in line with Business Case
description – 20%
Business Activities and Financial Projections – 20%
Full details of the University of Derby Academic Regulations (3Rs) can be found at:
http://www.derby.ac.uk/academic-regulations
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% Mark Grade Descriptors
90-100% Excellent
Meets all criteria in 80-89% range below, plus demonstrates exceptional
ability and insight, indicating the highest level of technical competence; work
is virtually flawless and has potential to influence the forefront of the subject
and may be of publishable/exhibitable quality. Relevant generic skills are
demonstrated at the highest possible standard. Business plan Management homework help
Exceptional achievement distinguishable even amongst the best quality work
and deserving of the highest possible marks within the Distinction grade.
Distinction
80-89% Excellent
High to very high standard work with most of the following features:
authoritative subject knowledge; a high level of critical analysis and
evaluation; incisive original
thinking; commendable originality; exceptionally well researched, with a very
high level of technical competence; high quality presentation; impressive
clarity of ideas; excellent coherence and logic. Work is close to the forefront
of the subject and may be close to publishable or exhibitable quality.
Relevant generic skills are demonstrated at a very high level. Referencing is
consistently used, complete and accurate. Only trivial or very minor errors.
Very high quality work worthy of a high Distinction grade mark.
Distinction
70-79% Excellent
Authoritative, current subject knowledge; excellent critical analysis and
evaluation – including dealing with ambiguity in the data; significant originality;
well researched with a high level of technical competence – work is accurate
and extensively supported by appropriate evidence; excellent presentation;
commendable clarity of ideas; thoughtful and effective presentation; very
strong sense of coherence and logic; relevant generic skills are demonstrated
at a high level; referencing is excellent– consistently used, complete and
accurate; a small number of misunderstandings/minor errors only.
High quality work deserving of a Distinction grade.
Distinction
60-69% Very good
Work is well-developed and coherent; demonstrates sound, current subject
knowledge; a very good level of critical analysis and evaluation; some
evidence of original thinking or originality; well researched; no significant
errors in the application of concepts or appropriate techniques; a very good
standard of presentation; ideas generally clear and coherent; relevant
generic skills are demonstrated at a very good level; referencing is very
good; minor errors and misunderstandings only, possibly with some
deficiencies in presentation.
Well above pass standard and worthy of a Merit grade.
Merit
GRADING DESCRIPTORS
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Sensitivity: Internal
50-59% Good/Satisfactory
Has achieved intended learning outcomes as evidenced by the following
features. Satisfactory subject knowledge; a fair level of critical analysis and
evaluation; the work is generally sound but tends towards the factual or
derivative, and there may be minimal evidence of original thinking or originality;
adequately researched; a sound standard of presentation; ideas fairly clear and
coherent; some significant errors and misunderstandings, possibly shown by
conceptual gaps or limited use of appropriate techniques; relevant generic
skills are generally at a satisfactory level; referencing is generally accurate;
some weakness in style or presentation.
Satisfactory overall – a clear pass
Pass
40-49%
Unsatisfactory
Has narrowly failed to achieve intended learning outcomes as evidenced by
the following features. Satisfactory subject knowledge to some extent; some
sound aspects but some of the following weaknesses are evident: factual
errors; conceptual gaps; inadequate critical analysis and evaluation; little
evidence of originality; not well researched – limited use of appropriate
techniques; presentation does not meet the standard required; ideas unclear
and/or incoherent; some significant errors and misunderstandings; relevant
generic skills unsatisfactory to some extent; referencing may be inadequate.
Work is unsatisfactory but shows potential for achieving learning outcomes if
feedback is addressed – Marginal fail
Marginal Fail
5-39%
Very Poor
Fail
Has failed to achieve intended learning outcomes in several critical respects.
Will have some or all of the following features to varying extent: inadequate
subject knowledge; factual errors; conceptual gaps; minimal/no awareness
of relevant issues and theory; limited/no use of appropriate techniques;
standard of presentation unacceptable; ideas confused and/or incoherent –
work lacks sound development; a poor critical analysis and evaluation; no
evidence of originality; inadequately researched; some serious
misunderstandings and errors; quality of relevant generic skills does not
meet the requirements of the task.
A clear fail well short of the pass standard
1-4%
Nothing of Merit
Nothing of value is contained in the submitted work. The work presents
information that is irrelevant and unconnected to the task; no evident
awareness of appropriate principles, theories, evidence or techniques
NS
Non-submission
No work has been submitted
Z
Academic offence notation
39
Sensitivity: Internal
CW –Considering the variety of opportunities for study in the IBP (full-time or part-time) hand in
dates will be announced to students upon the official commencement of the project. However,
the project milestones timeline in this handbook provides the overview of the established
deadlines.
The candidate must submit the Integrated Business Project on the eLearning, respective
Turnitin Link. The first submission is the final submission. Late submissions will follow the Derby
University regulations. Online support for e-submission can be found at
http://www.derby.ac.uk/esub
CW – Feedback on the dissertation is available after the supervisor and the second marker
(possibly third marker if deemed necessary) agreed on a mark and the grade was ratified by the
external examiner and the Exams Board. Note, all grades are provisional until ratified and
confirmed through moderation and by the ExamsBoard.
All Postgraduate students will be given access to the electronic learning resources both at the
University of Derby and CRCS’s Library and learning resources. Students are encouraged to
manage their learning experience and to develop their research skills by selecting reading
appropriate to their individual needs. Reading lists provided in the Research Methods module
will be a useful starting point. In particular, students will be expected to consult recent (within
the previous 5 years) academic research published in scholarly journals. A range of other texts
available in the library will assist students in identifying the appropriate design and method for
their Integrated Business Project.
The process of logging on to the UoD’s electronic resources will be explained during orientation.
Core recommended reading:
Saunders, M., Lewis, P. and Thornhill, A. (2016) Research methods for business students. (7th
ed.) Harlow, Financial Times Prentice Hall.
Other recommended reading:
Barringer, B. R. (2014) ‘Preparing Effective Business Plans: An Entrepreneurial Approach’.
HAND IN DATES
RETURN OF MARKED WORK
READING LIST
40
Sensitivity: Internal
Upper Saddle River: Pearson Education.
Bell, J. (2010) ‘Doing your Research Project’. (5th ed) Maidenhead, Open University. Bryman,
A. (2008) ‘Social Research Methods’. (3rd ed.) Oxford, Oxford University
Coates, S. (2010) ‘Analysis without anguish using SPSS Version 17.0 for windows’. NY, Wiley
and Sons.
Creswell, J.W. (2009) ‘Research design: qualitative, quantitative, and mixed methods
approaches’. (3rd ed.) London, Sage.
Field, A. (2009) ‘Discovering statistics using SPSS’. (3rd ed) London, Sage.
Flick, U. (2006) ‘An introduction to qualitative research’. (3rd ed.) London, Sage.
Griffith, A. (2010) ‘SPSS For Dummies’. Wiley Publishers.
Silverman, D. (2005) ‘Doing qualitative research: a practical handbook’. (2nd ed.) London, Sage.
Strauss, A. L. and Corbin, J. (2008) ‘Basics of qualitative research: techniques and procedures
for developing grounded theory’. (3rd ed.) London, Sage.
Databases:
CRCS Electronic Library. Derby University
41
Sensitivity: Internal
Request for ethical approval for students on taught programmes
Please complete this form and return it to your supervisor as advised in your
module handbook. Feedback on your application will be via your supervisor
or co-ordinator.
Your Name:
Student ID:
Unimail address:
Other contact
information
Programme name
and code
Module name and
code
Name of supervisor
Name of co-ordinator
Title of proposed research study
Supervisor Comments
Are the ethical implications of the proposed
research adequately described in this
application?
Yes q No q
Does the overall study have low, moderate or
high risk in terms of ethical implications?
Low q
High q
Moderate q
Does the study method describe a process of
research that is ethically sound?
Yes q No q
Signatures
APPENDIX A – ETHICAL CONSENT FORM FOR DISSERTATION AND CONSULTANCY
PROJECT
42
Sensitivity: Internal
The information supplied is, to the best of my knowledge and belief, accurate. I
clearly understand my obligations and the rights of the participants. I agree to
act at all times in accordance with University of Derby Policy and Code of
Practice on Research Ethics:
http://www.derby.ac.uk/research/ethics-and-governance/research-ethics-andgovernance
Signature of applicant
Date of submission by applicant
Signature of supervisor
Date of signature by supervisor
I For Committee Use Reference Number (Subject area
initials/year/ID number)………………….
Date received……………… Date approved …………….
Signed………………………
Comments
43
Sensitivity: Internal
1. What is the aim of your study? What are the objectives for your study?
2. Explain the rationale for this study (refer to relevant research literature in your
response).
3. Provide an outline of study design and methods.
4. Please provide a detailed description of the study sample, covering selection,
sample profile, recruitment and if appropriate, inclusion and exclusion
criteria.
5. Are payments or rewards/incentives going to be made to the participants? Yes
¨ No ¨
If so, please give details below.
44
Sensitivity: Internal
6. Please indicate how you intend to address each of the following ethical
considerations in your study. If you consider that they do not relate to your
study please say so.
Guidance to completing this section of the form is provided at the end of
the document.
a. Consent
b. Deception
c. Debriefing
d. Withdrawal from the investigation
e. Confidentiality
f. Protection of participants
g. Observation research
h. Giving advice
i. Research undertaken in public places
j. Data protection
k. Animal Rights
l. Environmental protection
7. Are there any further ethical implications arising from your proposed
research? Yes ¨ No ¨
If your answer was no, please explain why.
8. Have / do you intend to request ethical approval from any
other body/organisation? Yes ¨ No ¨
If ‘Yes’ – please give details
9. What resources will you require? (e.g. psychometric scales, IT equipment,
specialised software, access to specialist facilities, such as microbiological
containment laboratories).
10. What study materials will you use? (Please give full details here of validated
scales, bespoke questionnaires, interview schedules, focus group schedules etc
and attach all materials to the application)
Which of the following have you appende
q Focus group questions
d to this application?
q Psychometric scales
q Self-completion questionnaire q Interview questions
q Other debriefing material II q Covering letter for participants
q Information sheet about your research
study
III q Informed consent forms
for participants
q Other (please describe)
45
Sensitivity: Internal
PLEASE SUBMIT THIS APPLICATION WITH ALL APPROPRIATE
DOCUMENTATION
Advice on completing the ethical considerations aspects of a
programme of research
Consent
Informed consent must be obtained for all participants before they take part in
your project. The form should clearly state what they will be doing, drawing
attention to anything they could conceivably object to subsequently. It should be
in language that the person signing it will understand. It should also state that
they can withdraw from the study at any time and the measures you are taking
to ensure the confidentiality of data. If children are recruited from schools you
will require the permission, depending on the school, of the head teacher, and of
parents. Children over 14 years should also sign an individual consent form
themselves. If conducting research on children you will normally also require
Criminal Records Bureau clearance. You will need to check with the school if
they require you to obtain one of these. It is usually necessary if working alone
with children, however, some schools may request you have CRB clearance for
any type of research you want to conduct within the school. Research to be
carried out in any institution (prison, hospital, etc.) will require permission from
the appropriate authority.
Covert or Deceptive Research
Research involving any form of deception can be particularly problematical, and
you should provide a full explanation of why a covert or deceptive approach is
necessary, why there are no acceptable alternative approaches not involving
deception, and the scientific justification for deception.
Debriefing
Debriefing is a process of reflection once the research intervention is complete,
for example at the end of an interview session. How will participants be
debriefed (written or spoken feedback)? If they will not be debriefed, give
reasons. Please attach the written debrief or transcript for the oral debrief. This
can be particularly important if covert or deceptive research methods are used.
Withdrawal from investigation
Participants should be told explicitly that they are free to leave the study at any
time without jeopardy. It is important that you clarify exactly how and when this
will be explained to participants. Participants also have the right to withdraw
their data in retrospect, after you have received it. You will need to clarify how
they will do this and at what point they will not be able to withdraw (i.e. after the
data has been analysed and disseminated).
Protection of participants
Are the participants at risk of physical, psychological or emotional harm greater
than encountered ordinary life? If yes, describe the nature of the risk and steps
taken to minimise it.
46
Sensitivity: Internal
Observational research
If observational research is to be conducted without prior consent, please
describe the situations in which observations will take place and say how local
cultural values and privacy of individuals and/or institutions will be taken into
account.
Giving advice
Students should not put themselves in a position of authority from which to
provide advice and should in all cases refer participants to suitably qualified and
appropriate professionals.
Research in public places
You should pay particular attention to the implications of research undertaken
in public places. The impact on the social environment will be a key issue. You
must observe the laws of obscenity and public decency. You should also have
due regard to religious and cultural sensitivities.
Confidentiality/Data Protection
You must comply with the Data Protection Act and the University’s Good
Scientific Practice http://www.derby.ac.uk/research/policy-and-strategy This
means:
• It is very important that the Participant Information Sheet includes information
on what the research is for, who will conduct the research, how the personal
information will be used, who will have access to the information and how long
the information will be kept for. This is known as a ‘fair processing statement.’
• You must not do anything with the personal information you collect over and
above that for which you have consent.
• You can only make audio or visual recordings of participants with their consent
(this should be stated on the Participant Information sheet)
• Identifiable personal information should only be conveyed to others within the
framework of the act and with the participant’s permission.
• You must store data securely. Consent forms and data should be stored
separately and securely.
• You should only collect data that is relevant to the study being undertaken.
• Data may be kept indefinitely providing its sole use is for research purposes
and meets the following conditions:
• The data is not being used to take decisions in respect of any living individual.
• The data is not being used in any which is, or is likely to, cause damage and/or
distress to any living individual.
• You should always protect a participant’s anonymity unless they have given
their permission to be identified (if they do so, this should be stated on the
Informed Consent Form).
• All data should be returned to participants or destroyed if consent is not given
after the fact, or if a participant withdraws.
Animal rights.
Research which might involve the study of animals at the University is not likely
to involve intrusive or invasive procedures. However, you should avoid animal
47
Sensitivity: Internal
suffering of any kind and should ensure that proper animal husbandry practices
are followed. You should show respect for animals as fellow sentient beings.
Environmental protection
The negative impacts of your research on the natural environment and animal
welfare, must be minimised and must be compliant to current legislation. Your
research should appropriately weigh longer-term research benefit against
short-term environmental harm needed to achieve research goals.
49
Sensitivity: Internal
The information supplied is, to the best of my knowledge and belief, accurate. I
clearly understand my obligations and the rights of the participants. I agree to act
at all times in accordance with University of Derby Policy and Code of Practice on
Research Ethics:
http://www.derby.ac.uk/research/ethics-and-governance/research-ethics-and-governance
Signature of applicant
Date of submission by applicant
Signature of supervisor
Date of signature by supervisor
I For Committee Use Reference Number (Subject area initials/year/ID
number)………………….
Date received……………… Date approved …………….
Signed………………………
Comments
50
Sensitivity: Internal
1. What is the Mission and Vision statement of your Business Plan?
2. Explain the rationale for your Business Plan Idea.
3. Briefly provide an initial idea of your business model in terms of:
(Guidance on the eLearning page under the business model canvas)
(1) Key Partners
(2) Key Activities
(3) Key Resources
(4) Value Proposition
(5) Customer Relationships
(6) Channels
(7) Customer Segments
(8) Cost structure
(9) Revenue Streams
51
Sensitivity: Internal
4. If you intend to collect primary data, please provide a detailed description of
the study sample, covering selection, sample profile, recruitment and if
appropriate, inclusion and exclusion criteria (customer analysis, experts in the
industry) and what would you like to find out.
5. Are payments or rewards/incentives going to be made to the participants?
Yes ¨ No ¨
If so, please give details below.
6. If you intend to collect primary data, please indicate how you intend to
address each of the following ethical considerations in your study. If you
consider that they do not relate to your study please say so.
(Guidance to completing this section of the form is provided at the end of the document).
m. Consent
n. Deception
o. Debriefing
p. Withdrawal from the investigation
q. Confidentiality
r. Protection of participants
s. Observation research
t. Giving advice
u. Research undertaken in public places
v. Data protection
w. Animal Rights
x. Environmental protection
7. Are there any further ethical implications arising from your proposed research?
Yes No
If your answer was no, please explain wh
52
Sensitivity: Internal
PLEASE SUBMIT THIS APPLICATION WITH ALL APPROPRIATE DOCUMENTATION
Advice on completing the ethical considerations aspects of a programme of research
Consent
Informed consent must be obtained for all participants before they take part in your project. The form should
clearly state what they will be doing, drawing attention to anything they could conceivably object to
subsequently. It should be in language that the person signing it will understand. It should also state that
they can withdraw from the study at any time and the measures you are taking to ensure the confidentiality
of data. If children are recruited from schools you will require the permission, depending on the school, of
the head teacher, and of parents. Children over 14 years should also sign an individual consent form
themselves. If conducting research on children you will normally also require Criminal Records Bureau
clearance. You will need to check with the school if they require you to obtain one of these. It is usually
necessary if working alone with children, however, some schools may request you have CRB clearance
for any type of research you want to conduct within the school. Research to be carried out in any institution
(prison, hospital, etc.) will require permission from the appropriate authority.
Covert or Deceptive Research
Research involving any form of deception can be particularly problematical, and you should provide a full
explanation of why a covert or deceptive approach is necessary, why there are no acceptable alternative
approaches not involving deception, and the scientific justification for deception.
Debriefing
Debriefing is a process of reflection once the research intervention is complete, for example at the end of
an interview session. How will participants be debriefed (written or spoken feedback)? If they will not be
debriefed, give reasons. Please attach the written debrief or transcript for the oral debrief. This can be
particularly important if covert or deceptive research methods are used.
Withdrawal from investigation
Participants should be told explicitly that they are free to leave the study at any time without jeopardy. It is
important that you clarify exactly how and when this will be explained to participants. Participants also have
the right to withdraw their data in retrospect, after you have received it. You will need to clarify how they will
8. Have / do you intend to request ethical approval from any other
body/organisation? Yes No
If ‘Yes’ – please give details
9. What resources will you require? (e.g. psychometric scales, IT equipment,
specialised software, access to specialist facilities, such as microbiological
containment laboratories).

ORDER A PLAGIARISM – FREE PAPER NOW

10. What study materials will you use? (Please give full details here of validated
scales, bespoke questionnaires, interview schedules, focus group schedules etc
and attach all materials to the application) Business plan Management homework help
Which of the following have you appende
q Focus group questions
d to this application?
q Psychometric scales
q Self-completion questionnaire q Interview questions
q Other debriefing material II q Covering letter for participants
q Information sheet about your research
study
III q Informed consent forms for
participants
q Other (please describ
53
Sensitivity: Internal
do this and at what point they will not be able to withdraw (i.e. after the data has been analysed and
disseminated).
Protection of participants
Are the participants at risk of physical, psychological or emotional harm greater than encountered ordinary
life? If yes, describe the nature of the risk and steps taken to minimise it.
Observational research
If observational research is to be conducted without prior consent, please describe the situations in which
observations will take place and say how local cultural values and privacy of individuals and/or institutions
will be taken into account.
Giving advice
Students should not put themselves in a position of authority from which to provide advice and should in
all cases refer participants to suitably qualified and appropriate professionals.
Research in public places
You should pay particular attention to the implications of research undertaken in public places. The impact
on the social environment will be a key issue. You must observe the laws of obscenity and public decency.
You should also have due regard to religious and cultural sensitivities.
Confidentiality/Data Protection
You must comply with the Data Protection Act and the University’s Good Scientific Practice
http://www.derby.ac.uk/research/policy-and-strategy This means:
• It is very important that the Participant Information Sheet includes information on what the research
is for, who will conduct the research, how the personal information will be used, who will have access
to the information and how long the information will be kept for. This is known as a ‘fair processing
statement.’
• You must not do anything with the personal information you collect over and above that for which
you have consent.
• You can only make audio or visual recordings of participants with their consent (this should be stated
on the Participant Information sheet)
• Identifiable personal information should only be conveyed to others within the framework of the act
and with the participant’s permission.
• You must store data securely. Consent forms and data should be stored separately and securely.
• You should only collect data that is relevant to the study being undertaken.
• Data may be kept indefinitely providing its sole use is for research purposes and meets the following
conditions:
• The data is not being used to take decisions in respect of any living individual.
• The data is not being used in any which is, or is likely to, cause damage and/or distress to any living
individual.
• You should always protect a participant’s anonymity unless they have given their permission to be
identified (if they do so, this should be stated on the Informed Consent Form).
• All data should be returned to participants or destroyed if consent is not given after the fact, or if a
participant withdraws.
54
Sensitivity: Internal
Animal rights
Research which might involve the study of animals at the University is not likely to involve intrusive or
invasive procedures. However, you should avoid animal suffering of any kind and should ensure that proper
animal husbandry practices are followed. You should show respect for animals as fellow sentient beings.
Environmental protection
The negative impacts of your research on the natural environment and animal welfare, must be minimised
and must be compliant to current legislation. Your research should appropriately weigh longer-term
research benefit against short-term environmental harm needed to achieve research goals.
goals.
55
Sensitivity: Internal
>
>
>
César Ritz Colleges in partnership with University of Derby
>
>
>
>
>
>
>
>
>
Title of the Dissertation
>
>
A Dissertation submitted on
(insert date)
>
by:
Your Name
Student Number
>
>
>
>
>
>
>
>
>
>
Submitted to:
Prof/Dr/Ms/Mr/Mrs Supervisors
>
>
>
>
>
>
>
>
>
>In partial fulfilment for the requirement of the Master of Arts in Entrepreneurship
for the Global Hospitality and Tourism Industry
APPENDIX B – SAMPLE COVER PAGE
56
Sensitivity: Internal
Table of Contents Page
Declaration
Acknowledgement
Abstract followed by six key words
List of figures
List of tables
i
ii
iii
iv
v
CHAPTER I: INTRODUCTION TO THE STUDY
1.1 Background and Justification of the study………………………………….
1.2 Aim and objectives………………………………………………………….
1.3 Structure of the dissertation…………………………………..………………
1
1
4
5
CHAPTER II: LITERATURE REVIEW
2.1 Introduction………………………………………………………………….
2.2 Short breaks………………………………………………………………….
2.3 Leisure visitors tocities………………………………………………………
2.4 Short breaks incities…………………………………………………………
2.5 Brig as short break destination……………………………………………….
2.6 Summary of key points………………………………………………………
2.7 Development of research questions/hypotheses……………………….……..
6
6
9
15
17
18
20
23
CHAPTER III: METHODOLOGY
3.1 Introduction………………………………………………………………….
3.2 Sampling……………………………………………………………………..
3.3 Justification of Data Collection Instrument………………………………….
3.4 Data Collection………………………………………………………………
3.5 Data Analysis……………………………………………………………….
3.6 Discussion of ResearchEthics………………………………………………
3.7 Summary of keymethods……………………………………………………
24
24
25
26
28
29
30
CHAPTER IV: ANALYSIS, EVALUATION AND DISCUSSION
4.1 Introduction………………………………………………………………….
4.2 Demographic profile of short break visitors to Brig…………………………
4.3 Requirements of short break visitors to Brig by market segment……………
4.4 Activities of short break visitors to Brig by market segment………………..
4.5 Expenditure of short break visitors to Brig by market segment……………..
4.6 Summary of key findings……………………………………………………
31
31
32
37
41
45
46
CHAPTER V: CONCLUSIONS, REFLECTIONS AND RECOMMENDATIONS
5.1 Introduction………………………………………………………………….
5.2 Conclusions………………………………………………………………….
5.3 Limitations…………………………………………………………………..
5.4 Reflections……………………………………………………………..…….
5.5 Recommendations……………………………………………………………
47
47
48
55
58
60
References……………………………………………………………………………. 62
Appendices
Appendix A – Approved Ethical Form………………………………………..
Appendix B – Incoming travel statistics to Brig (1991-1999)………………
Appendix C – List of Hotels in Brig…………………………………………..
66
72
74
APPENDIX C – SAMPLE TABLE OF CONTENTS
57
Sensitivity: Internal
I, (insert name and student number), declare that the material presented in the dissertation is
my own work and no material contained in the dissertation has been used in any other
submission for an academic award or to a periodical or journal. I hereby agree to release the
copyright of the dissertation to University of Derby and César Ritz Colleges Switzerland.
University of Derby and César Ritz Colleges Switzerland have the right to display the submitted
dissertation in their libraries for education purposes.
Signature of candidate:……………………………….Date:…………………………
APPENDIX D – DECLARATION
58
Sensitivity: Internal
APPENDIX E – POSTGRADUATE INTEGRATED BUSINESS PROJECT
ASSESSMENT TEMPLATE – DISSERTATION (1 OF 3)
60

Grading Description and Comments for Dissertation
Student engagement and adherence to milestones (20% weighting)
Description:
• Competent response to feedback and related tasks (4%)
• Meeting deadlines and showing evidence of progress (4%)
• Engages in inquisitive discussions and attends scheduled meetings (online or face-to-face) (4%)
• Presents work as expected (drafts and other evidence) (4%)
• Submits draft of the whole dissertation one month before the final submission (4%)
Purpose, process, structure, style and coherence (20% weighting)
Description:
Structure, Style, Coherence (10% weighting)
• Clarity in structure (2%);
• Coherence and logical development of a reasoned, cogent, lucid argument throughout the
discussion and argumentation (2%);
• Clarity in writing and presentation (2%);
• Appropriate and concise style (2%);
• Coverage of topic area – is it complete or are there serious omissions? (2%);
Purpose (10% weighting)
• Appropriateness and justification of selected topic (2%);
• Clear statements of attainable aims and objectives (2%);
• References – all texts used cited in appropriate format – within and following the main document
(2%);
• Originality, innovation and creativity (2%);
• Complexity and challenge (2%).
Familiarisation with and use of literature (20% weighting)
Description:
Chapter 1: Evidence of a wider understanding of the subject area (5%)
Chapter 2 (15%):
• A relevant and focused literature review (3%);
• Selection of pertinent literature (3%);
• Appropriate and critical use of literature to develop the argumentation and discussion (3%);
• Presentation of specific research question(s) or hypotheses (3%);
• Adherence to Harvard-style referencing guidelines (3%).
Choice of research methodology and research frame (20% weighting)
Description:
Chapter 3 (20%):
• Appropriate choice and justification of research philosophy and research approach (5%);
• Appropriate choice and justification of research strategy, research design, measurement, and
data analysis technique(s) (5%);
61

• Appropriate definition of target population, selection and justification of target sample (5%);
• Considerate use of research ethics in the research process (5%).
Research Findings & Concluding discussion (20% weighting)
Description:
Chapter 4 (8%):
• Depth and quality of analysis, evaluation, and discussion of results (4%)
• Appropriate use of tables and figures to present results (4%)
Chapter 5 (12%):
• Relevant, appropriate, valid, significant research findings (4%);
• Discussion on contribution and significance of the presented research findings in the light of the
literature (4%);
• Critical reflection on practical implications and recommendations (4%).
Comments on Dissertation:
62

Section grade breakdown:
Final grade breakdown table
Descriptor Final
Allocated
Grade (1st
marker)
Final
Allocated
Grade
(2nd
marker)
Agreed
Grade
Student engagement and adherence to milestones
Purpose, process, structure, style, and coherence
Familiarisation with and use of literature
Choice of research methodology and research frame
Research Findings & Concluding discussion
Total allocated grade:
Additional marker’s Comments:
Academic Signature:
Sensitivity: Internal
64

Grading Description for Business Plan
Student engagement and adherence to milestones (20%)
Description:
· Competent response to feedback and related tasks (4%)
· Meeting deadlines and showing evidence of progress (4%)
· Engages in inquisitive discussions and attends scheduled meetings (online or face-to-face) (4%)
· Presents work as expected (drafts and other evidence) (4%)
· Submits draft of the whole work one month before the final submission (4%)
Purpose, process, structure, style and coherence (20% weighting)
Description:
Structure, Style, Coherence (10% weighting)
· Clarity in structure (2%);
· Coherence and logical development of a reasoned, cogent, lucid argument throughout the
discussion and argumentation (2%);
· Clarity in writing and presentation (2%);
· Appropriate and concise style (2%);
· Coverage of topic area – is it complete or are there serious omissions? (2%);
Purpose (10% weighting)
· Appropriateness and justification of selected topic (2%);
· Clear statements of attainable aims and objectives (2%);
· References – all texts used cited in appropriate format – within and following the main document
(2%);
· Originality, innovation and creativity (2%);
· Complexity and challenge (2%).
Business Environment (20% weighting)
Description:
Chapter 1: Evidence of a wider understanding of the business area (5%)
Chapter 2 (15%):
· Presentation of specific industry characteristics (3%);
· Presentation of specific market characteristics (3%);
· A relevant and focused literature review, relevant for proposed business concept (3%);
· Selection of pertinent literature, appropriate and critical use of literature to develop the
argumentation and discussion (3%);
· Adherence to Harvard-style referencing guidelines (3%).
Proposed Business Strategy (20% weighting)
Description:
Chapter 3 (20%):
· Appropriate choice and justification of Mission Statement and/or Objectives (5%);
· Appropriate choice and justification of strategic positioning (5%);
· Appropriate definition of target market (5%);
· Considerate reflection on value proposition in the business development process (5%).
Sensitivity: Internal
65

Business Activities and Financial Projections (20% weighting)
Description:
Chapter 4 (8%):
· Depth and quality of analysis, evaluation, and discussion of business activities (4%)
· Appropriate use of tables and figures to present Management Team, Operational Sales and
Marketing Plans (4%)
Chapter 5 (12%):
· Relevant selection of financial projection types to develop an investment plan and conduct
financial analysis (4%);
· Correctly performed financial projections used to develop an investment plan and conduct
financial analysis (4%);
· Critical reflection on practical implications and recommendations, based on results of financial
projections (4%). Business plan Management homework help
Comments for Business Plan:
Final grade breakdown table
Descriptor Final
Allocated
Grade (1st
marker)
Final
Allocated
Grade (2nd
marker)
Agreed
Grade
Student engagement and adherence to milestones 20%
Purpose, process, structure, style, and coherence 20%
Business Environment 20%
Proposed Business Strategy 20%
Business Activities and Financial Projections 20%
Total allocated grade:
Additional marker’s Comments (if any):
Academic Signature: (marker’s name)
Date: (day/month/year)
Sensitivity: Internal
67

Grading Description and Comments for Consultancy Project
Student engagement and adherence to milestones (20%)
Description Comments
• Competent response to feedback and related
tasks (4%)
• Meeting deadlines and showing evidence of progress
(4%)
• Engages in inquisitive discussions and attends
scheduled meetings (online or face-to-face) (4%)
• Presents work as expected (drafts and other
evidence) (4%)
• Submits draft of the whole dissertation one month
before the final submission (4%)
Purpose, process, structure, style and coherence (20% weighting)
Description Comments
Structure, Style, Coherence (10% weighting)
• Clarity in structure (2%);
• Coherence and logical development of a reasoned,
cogent, lucid argument throughout the discussion
and argumentation (2%);
• Clarity in writing and presentation (2%);
• Appropriate and concise style (2%);
• Coverage of topic area – is it complete or are there
serious omissions? (2%);
Purpose (10% weighting)
• Appropriateness and justification of selected
topic (2%);
• Clear statements of attainable aims and objectives
(2%);
• References – all texts used cited in appropriate
format – within and following the main document
(2%);
• Originality, innovation and creativity (2%);
• Complexity and challenge (2%).
Familiarisation with and use of literature on a selected theme in management studies (20%
weighting)
Description Comments
Chapter 1: Evidence of a wider understanding of the selected
theme in management studies for hospitality and other
service organizations (5%)
Chapter 2 (15%):
• A relevant and focused literature review
Sensitivity: Internal
68

(3%);
• Selection of pertinent literature (3%);
• Appropriate and critical use of literature to develop
the argumentation and discussion (3%);
• Presentation of specific research question(s)
or hypotheses (3%);
• Adherence to Harvard-style referencing guidelines
(3%).
Methodological choice of analytical framework in line with Business Case description
(20% weighting)
Description Comments
Chapter 3 (20%):
• Appropriate, complete and thoughtful global
description of the situation in an entire business
case (5%);
• Appropriate, complete and thoughtful thematic
description, related to the selected theme in
management studies (5%);
• Considerate and justified selection of Analytical
Framework (5%);
• Appropriate description of Analytical Framework with
relevant explanations of its key premises through the
reference to literature or practical examples (5%).
Business Case Analysis and Recommendations (20% weighting)
Description Comments
Chapter 4 (8%):
• Depth and quality of critical analysis of the case under
examination in light of the selected analytical
framework (4%)
• Depth and quality of discussion in the light of the
literature critically reviewed supported with
appropriately used tables and figures to present the
arguments (4%)
Chapter 5 (12%):
• Appropriate and significant proposed global and/or
thematic area of improvement or other action,
relevant to the cases study (4%);
• Appropriate and sufficiently elaborated Action Plan
for making improvements; Research Plan for
advancing understanding of the issue or finding a
practical solution; or Analytical Plan for making an
in-depth examination of the
issue through business analysis.
Sensitivity: Internal
69

• Discussion on contribution and significance of the
presented research findings in the light of the
literature (4%);
• Critical reflection on practical implications reflected in
thematic and global concluding statements (4%).
Final grade breakdown
Descriptor Final Allocated Grade
Student engagement and adherence to
milestones – 20%
% (weight 20% * grade = %)
Purpose, process, structure, style and
coherence – 20%
% (weight 20% * grade = %)
Familiarisation with and use of literature on a
selected theme in management
studies – 20%
% (weight 20% * grade = %)
Methodological choice of analytical
framework in line with Business Case
description – 20%
% (weight 20% * grade = %)
Business Activities and Financial
Projections – 20%
% (weight 20% * grade = %)
Grade: ____/100%
Agreed Grade: /100%
Additional marker’s Comment:
Academic Signature: (marker’s name)
Date: (day/month/year): Business plan Management homework help