Instructions

GOAL: Create the initial element of your Business Model Generation—your business Model Canvas.
Introduction: Using the Osterwalder and Pigneur Business Model Canvas as a resource (coupled with the other resources of the course), create a business model canvas of the business organization where you work. Since every organization has unique features, do your best to work at the application of the various components of the building blocks of the canvas. Show as much detail as you can so that it is evident that you comprehend the general business model of your organization. There must be a demonstration of synthesis of the procedure on your part. You may need to interview some of the management team to verify the business model details of your organization. You may also benefit from conducting an Internet search of the Business Model Canvas to become comfortable with how it works. There are many other YouTube-type videos on the web that demonstrate the use of the canvas. You will also find several good sources in the Lessons area of the course under the Reading and Resources tab of weeks 1 and 2.Pub lix Supermarket Business Model Canvas

ORDER A PLAGIARISM-FREE PAPER HERE

2^nd Instructions: This week will be considered as a “draft” that should consist of:
1. A Cover page that provides a general description of your organization/business:
Name of the organization (preferably your present organization/business)Pub lix Supermarket Business Model Canvas
Date of origination (or incorporation)
Location (as appropriate; some entities require discretion)
Brief overview of the purpose of the organization/business
Description of your relationship and role in the organization/business
Other details that enable fuller explanation (if applicable)
2. Business Model Canvas with Post-It notes (as seen in the examples). You have three options for the submission of your canvas:

• You may download and use the blank PowerPoint canvas with electronic Post-Its to create your canvas, or
• You may create a Word.doc that lists the nine building blocks (clearly identify each one) and uses bulleted points in the same manner as Post-Its.
• Creation of your post-its via the following web-help site, and then submission of the resulting URL for the finished canvas. (Canvanizer)

3. Create a memo (no particular format, but neatly presented) that describes what you learned about your organization/business as a result of creating the business model canvas.Pub lix Supermarket Business Model Canvas

View the video 10 Ridiculous Mistakes Made By International Brands at the link below:

It’s a big world out there and many of America’s biggest brands are eager to get their brands into the complete global market. But what works on the average American consumer doesn’t always translate well in other countries, and a combination of naïveté, arrogance, and lack of understanding the market have often led to some rather disappointing ventures in the far reaches of the world. Mistakes Made By International Brands

ORDER A PLAGIARISM-FREE PAPER NOW

Choose one of the following companies that has struggled to enter various global markets:

1.              Best Buy – Struggled entering Europe, China and Turkey

2.              Groupon – Made missteps in entering the Chinese market

3.              McDonalds – Struggled to create a strong presence in the Caribbean

4.              Starbucks – Could not break into the Australian coffee market

5.              WalMart – Difficulty connecting to the South Korean market

Once you have chosen the company, write a one-two page analysis of what the company could have done differently to be successful in the specific market. Include at least two sources beyond the textbook to support your argument. Make sure to follow all elements of the APA format and make sure that the similarity is less than 20%. Mistakes Made By International Brands 34w5