Ch.6 Assignment – Prepare a Consumer Research Questionnaire Assignment

Ch.6 Assignment – Prepare a Consumer Research Questionnaire Assignment

Ch.6 Assignment – Prepare a Consumer Research Questionnaire
Chapter 6, Question 6-10

Instructions: After reading chapter 6, review question 6-10 at the end of the chapter for background.  Create a Consumer Research Questionnaire to conduct research for the new upscale restaurant described in question 6-10.   You do NOT need to answer the questions posed in the textbook.  You will only need to create and submit a Consumer Research Questionnaire based on the information provided in question 6-10.  Use the concepts in Ch.6 to guide you in how to create the questionnaire and what to include.  Ch.6 Assignment – Prepare a Consumer Research Questionnaire Assignment

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Grading Rubric

Criteria

80-100%    
Outstanding / Good

70-79%  Proficient

60-69%
Basic

0 – 59%      Below Expectations

Critical Thinking

·     rich in content

·     full of thought, insight, and analysis

·     substantial information

·     thought, insight, and analysis has taken place

·     generally competent

·     information is thin and commonplace

·     rudimentary and superficial

·     no analysis or insight is displayed

Assignment Objectives

clear statement of factors addressing assignment objectives

·     factors / statement are alluded to, not really clear or too obvious

·     limited, if any factors / statement included. Ch.6 Assignment – Prepare a Consumer Research Questionnaire Assignment

·     vague generalities

·     no factors / statement are included,  off topic

Stylistics

·     few grammatical or stylistic errors

·     several grammatical or stylistic errors

·     obvious grammatical or stylistic errors

·     errors interfere with content

·     obvious grammatical or stylistic errors

·     makes understanding impossible. Ch.6 Assignment – Prepare a Consumer Research Questionnaire Assignment