Marketing homework help

The purpose of conducting a systematic review of literature is to comprehensively and rigorously summarize existing research on a specific topic, providing an evidence-based foundation for decision-making and identifying gaps for future studies. Unlike a traditional literature review, a systematic review follows a predefined protocol, employs a systematic search strategy, and critically appraises studies for inclusion based on predefined criteria.


The key steps involve formulating a research question, searching multiple databases, screening and selecting relevant studies, extracting data, assessing study quality, and synthesizing the findings. Writing a systematic review requires adherence to a structured format, ensuring transparency and replicability of the process. For guidance on systematic review writing, you can refer to [url=][/url]

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