Marketing Mix: Promotion and Sales, Plan Evaluation, and Control

Common Assessment

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Research Project: Select a company in the health care industry that operates in your area. Research a recent marketing campaign executed by the company, and address the following:

• Explain the target market and the objective of the marketing campaign.
• Analyze the elements of the campaign based on the 4 Ps of marketing (product, price, placement, promotion).
• Evaluate the plan’s effectiveness.
• Recommend 2 additional marketing actions that would supplement the company’s existing campaign.

NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.

For a resource guide on using the online library to search for references, click here.

Please submit your assignment

Your assignment will be graded in accordance with the following criteria: click here to view the grading rubric.