MKTCB/574: Marketing: Social, Mobile, And Analytics Competency 2 – Reflection

Reflection
This reflection activity is comprised of three sections collectively totaling a minimum of 500 words. Complete your reflection by responding to all prompts. MKTCB/574: Marketing: Social, Mobile, And Analytics Competency 2 – Reflection

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Market Data
Consider a segment of the fast food industry such as pizza (Domino’s, Papa Johns) or burgers (McDonalds, Wendys), fried chicken, and so on. To ground your thinking, list the names of 5 companies from the segment you choose. Respond to the following:

• What type of market data can these companies collect?
• How might this data be used in a marketing planning?
• Brand Equity
  Consider a product you are familiar with. Analyze its brand equity in the following areas:
• Brand awareness
• Brand loyalty
• Perceived quality
• Brand associations
• Brand assets
• Ethical and Legal Considerations in Social Media Marketing
  Find a current news article in which ethical or legal concerns have been raised regarding social media marketing.  MKTCB/574: Marketing: Social, Mobile, And Analytics Competency 2 – Reflection

  Describe and analyze the issue and the impact it may have on current and future marketing strategies. Consider the following questions:

• What impact might the issue have on children who use social media?
• How does social media meet legal requirements for data sharing?
• How does social media police ethical and legal issues?
• Submit your reflection. MKTCB/574: Marketing: Social, Mobile, And Analytics Competency 2 – Reflection