Objective: Prepare a marketing plan for a service industry

SEAFOOD RESTAURANT is releasing a new product. You will need to define the product and create a plan for marketing the product that addresses the components we have been reviewing in the lessons and reading during this class. 

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Questions that should be answered as you craft your new product analysis and marketing plan include but are not limited to:

  • Who is the customer?
  • What is the price v. value?
  • How does the product relate to the brand?
  • What is the marketing environment?
  • How will research be conducted?
  • How will demand be generated?
  • How will marketing communication be integrated?
  • Which outreach and communication tactics will be utilized?
  • What will make the product successful?

You may prepare and submit your marketing plan using the standard essay format or using a slide presentation.  

  • If unsure, use the standard essay format.  The essay should be at least 5 pages [not including title page or references].  
  • If using a slide presentation, You should have a minimum of 8 slides and a maximum of 15 slides [not including title slide or reference list].  A written script or transcript should be provided with the slides to show what would be spoken to present each slide.  The slide is a visual representation of what is spoken so the slide content and script should not be an exact match. You can submit the transcript as a separate MS Word file or using the “Notes” section of the slide.  APA formatting will be applied [and graded] on the slide presentation.

Use outside research to provide validation, corroboration, or contrasting perspectives in order to support your perspective.