The economic environment comprises of economic factors, such as employment, income, inflation, interest rates, productivity, and wealth, which influence the buying behavior of consumers and firms. This week you will analyze the economic environment of both your domestic and global countries for your chosen “Worst” company. Continue to Lesson 7 for more information and details.
LO – 7 – Given two economic theories, the student will compare and contrast each theory using a chosen company’s Domestic and Global environments
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Prompt:
Continue working with your chosen worst company and its industry and write a paper covering the following:
- Using your chosen company’s domestic environment identify its economic environment and compare and contrast it with your selected global economic environment using Rostow and Galbraith (see Lesson and Required Readings).
Theorists Rostow and Galbraith
(Follow links for complete reading of Lesson.)
Walt W. Rostow is best known for his theory of the Stages of Economic Growth, one of the major historical models. Rostow’s model postulates that economic growth occurs in five basic stages, of varying length:
VIEW VIDEO (Puchein, 2018, Transcript provided).
Summary of Rostow’s Stages of Economic Growth, (Jacobs, 2020):
- Traditional society – This first stage is characterized by subsistence level – basic farming, bartering.
- Preconditions for take-off – Industrial development has begun; has developed an international interest.
- Take-off – This is where level 2 has moved into busier, concentrated activities in industrialization, with innovation exhibited in technology.
- Drive to maturity – Longer sustained activity, developing infrastructure, diversifying business activities, industries, and increased focus on quality of life.
- Age of high mass consumption – Broad consumer demands are met by mass production.
Countries can be identified at different stages of Rostow’s model and are evolving at different rates. U.S. businesses might find this model informative when considering where to target their global ambitions. Developing areas of Africa exemplify Levels 2 and 3.
John Kenneth Galbraith
John Kenneth Galbraith is best known for his theories and writings on capitalistic societies. In his most famous work, The Affluent Society (1958), which became a bestseller, Galbraith outlined his view that to become successful, post-World War II America should make large investments in infrastructure, such as highways and education, using funds from general taxation. Galbraith also critiqued the assumption that continually increasing material production is a sign of economic and societal health. Interesting, these two seemingly obvious conclusions are entirely consistent with the final stage of Rostow’s theory, where what he calls “mass consumption†defines the fully developed economic environment.
Galbraith (2020) has voiced a dramatic response to the COVID-19 pandemic interruption of business enterprise in the U.S., stating, “Disaster capitalism is being tried, and the worst case is now the likely case. But there is a scale beyond which disaster capitalism cannot go.” He warns new financing model is needed to cope with “carnage” and a corresponding response by business, which must recognize there is no return to a former normal.
“A new financing model – cooperative, with public support – will be required to re-establish small businesses. Local, decentralized cultural and sporting venues will have to replace mass-based experiences; these too will require cooperative structures and public support. In short, the only way out, remotely acceptable to the population at large, will require a comprehensive restructuring of the economy on a cooperative foundation, with the government stepping up to guaranteed funding, employment, and public investments.” (Galbraith, 2020)
1. Provides a strong introduction to the paper that gives a background of the situation and includes a strong thesis statement; provides a strong conclusion.
2. Identify and discuss 90-99% of the questions/concepts required by the assignment description.
3. The paper reasonably exceeds the length requirement at 4 pages in length.
4. Provides 2+ examples and applies it to the elements in the assignment details and cites sources to support his/her findings
5.Titles for each paragrah
6.Strong Introduction and Conclusion