The Failed Starbucks RaceTogether

1/ Is the failed Starbucks RaceTogether initiative one that should be a part of a company's Corporate Social Responsibility? Research to understand the intent and why it failed. 

2/ Is the subject of Race Relations one that any corporation should address with the public as part of a Corporate Social Responsibility project or initiative?

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The Failed Starbucks RaceTogether
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If yes – why?   /  If not – why?

If a corporation does tackle this issue – discuss a better approach or process for addressing this volatile subject?

175 word minimum.  ( deadline 24-28 hrs)