week 7

• Reflection and Discussion Forum Week 7(chapter 7)
  Reflection and Discussion Forum Week 7Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding. 
  Also, provide a graduate-level response to each of the following questions:
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  1. Read the methodology of Interbrand.com for brand valuations. How might you improve their methods and the sorts of measures they use to assess brand equity? 
  2. What is one of your favorite brands (why)? What is a brand you hate (why)? 

• Activity 7This activity/assignment will help students understand the concept of brands and its importanceActivity: Identify a company that have changed its logos over time. Discuss the change and the reasons behind this change. How have these changes helped the company communicate to the customer?–make sure you write a page .

Reflection and Discussion Forum Week 7(chapter 15 and 16)

Reflection and Discussion Forum Week 7Reflect on the assigned readings for Week 7 and then type a two page paper regarding what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.  Define and describe what you thought was worthy of your understanding in half a page, and then explain why you felt it was important, how you will use it, and/or how important it is in project planning. 

Problem Set #7

1. Describe the general processes that should be followed in managing risks throughout a project. Be sure to include the general sequence in which these processes are carried out.2. Prepare a sample risk register for a project to put humans on Mars (four or five risks).3. What is the difference between qualitative and quantitative risk analysis? Which one is always done? Why is the other one not always done for every project?