Case Study essay paper
Case Study
1. Opportunity Evaluation 25
Product/ Service strengths; weakness
Analyze market segment; potential
How attractive (or not) is the industry: Direct/ Indirect CompetitorsCase Study
Analyze trends; regulations; other issues
What is the stage: Risk? Proof? (secondary; primary; real)
Analyze pricing, including value added and margins
Your analysis: How good is the opportunity and long-term sustainability
2. Business & Marketing Strategy 25
Product/ Service strengths; weakness
Analyze market segment; potential
How attractive (or not) is the industry: Direct/ Indirect Competitors
Analyze trends; regulations; other issues
What is the stage: Risk? Proof? (secondary; primary; real)Case Study
Analyze pricing, including value added and margins
Your analysis: How good is the opportunity and long-term sustainability
3. Management 25
What are the management needs for the business to achieve its goals?
Evaluate management/ team v. needs: Education; expertise; industry; track record; motivation
4. Analysis and Recommendations? 25
Key pros
Key negatives
Financial Analysis – Specify how much money the company will make (projections) and any other financial information to make your case (ex. current financial performance and discuss its impact on future earning potential)Case Study
What is your recommendation – invest, more study or reject. Study costs. Must include quantitative analysis to further enhance your recommendationCase Study