Module 5 Discussion
This week, you learned about the balanced scorecard. For this discussion, research more information on the balanced scorecard and how it is used in supply chain performance analysis.
Assignment Specification
500 words (minus references) Balanced Scorecard Assignment
OL 600 Milestone Three Guidelines and Rubric
Global HR, Diversity, Risk Management, and Social Responsibility
Overview
For this milestone, due in Module Seven, you will analyze HR strategic initiatives of managing HR globally, diversity and inclusion, risk management, and social corporate responsibility that impact an organization’s strategic goals. Global HR, Diversity, Risk Management, and Social Responsibility Assignment
Scenario
For this milestone, consider the following scenario: Assume the role of a human resources director at a U.S.-based call center that is currently based in the Midwest. The organization plans to expand their call center locations in the states of South Carolina and Tennessee and the country of India and needs to hire 100 employees. Your organization has been primarily hiring “local” talent, many of whom have been relatives of current employees. Global HR, Diversity, Risk Management, and Social Responsibility Assignment.However, as the organization looks to expand, there is a need to address new issues in diversity and inclusion, assess risks that may occur because of expansion, define the organization’s role to communities in new states and abroad, and consider if current members of human resources or senior leaders might need overseas assignments in order to get the India location staffed and operating. As the human resources director, you will create a strategic HR plan that addresses goals related to your organization’s growth. The plan should have an influence across the organization to be successful.
Prompt
Refer to the chapter readings and module resources to support your responses to each of the four critical elements below. Carefully read and address each critical element as written, using detailed and informative analysis that conveys critical thinking. The four critical elements are aligned to the workplace technical competency within the HR knowledge domain. Global HR, Diversity, Risk Management, and Social Responsibility Assignment
Specifically, the following critical elements must be addressed:
Be sure to incorporate instructor feedback on this milestone into your final submission.
What to Submit
This milestone must be submitted as a 3- to 4-page Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Use the latest edition of the APA manual for formatting and citations. Global HR, Diversity, Risk Management, and Social Responsibility Assignment
Competencies
In this project, you will demonstrate your mastery of the following competencies:
Scenario
You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The chief marketing officer of global operations has called upon you to help coordinate the marketing tasks related to rolling out an emergency response to a recent safety and injury incident at one of the parks that resulted in serious injuries to employees and customers. This theme park was closed immediately following the incident to ensure safety measures for customers and employees and to deploy the needed safety measures. Management Assignment Help
Now, as the theme park is all set to reopen, the chief marketing officer (CMO) has called you to take a lead in planning the marketing strategy to support the reopening of the park. Your responsibility is to design a phased strategy for reopening all parks, with critical objectives such as maximum safety, crisis communication, customer satisfaction, and profit potential. You must coordinate marketing strategy with corporate strategy, as failed or successful planning will impact brand success and recognition.
You have determined the scope of work and have outlined the high-level plan. As a first step, you decided to perform the brand analysis and identification of critical elements to successfully market the reopening of the park . Based on the outcomes, you developed a customizable marketing plan that can be used by other theme parks under the same umbrella.
Next, you need to create a presentation (toolkit) to share your analysis and recommendations for the proposed marketing support of the park. But, as you are working to complete the final bit of the toolkit, your social media monitoring partner shares a report of the theme park’s social media image and performance. The report shows a significant spike in negative public feedback. The report states there is a perception of an uncaring, careless brand forcing a reopening for profit. Your presentation should also include strategies for how you will address the emerging negative perception on social media about the theme park. You will present this presentation to your CMO and other regional marketing directors of the park. Management Assignment Help
Directions
Part One: Strategic Brand Implication and ManagementSubmit a narrated PowerPoint presentation to share your analysis and recommendations for the proposed marketing support of the park. Ensure you address any feedback received in Milestone One before you submit the final presentation.
Brand Analysis and Implications —In this part of the project, you will present the brand implications of reopening the park. Your presentation should include the following critical factors:
Functional Departmental Roles and Responsibilities —In this part of the project, you will identify the functional department and describe their roles and responsibilities in making the reopening of the park a success. Your presentation should include the following critical factors (Slides 9-12):
Part Two: Customizable Marketing PlanBased on the information provided to you, share a completed marketing plan for the reopening of this individual park. Ensure you address any feedback received in Milestone Two before you submit the final presentation.
Your presentation should include the following critical sections:
Part Three: Measuring Your Strategic Marketing Plan’s SuccessSubmit a narrated PowerPoint presentation to share your analysis and recommendations for the proposed marketing support of the park.
Monitoring Your Marketing Strategy— In this part of the project, you will explain how you will monitor the performance of the digital and traditional marketing methods that you selected. Your presentation should include the following critical factors:
What to Submit
To complete this project, you must submit the following:
Consult the Shapiro Library APA Style Guide and FAQ: Where Can I Find Information on APA Style and PowerPoint Presentations for more information.
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Note: In addition to the text on the slides, remember to include audio narration in your PowerPoint presentation to convey your information effectively. If, due to technical challenges, audio narration is not possible, precise and extensive speaker notes should be used addressing all the critical elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your audio narration or speaker notes. Management Assignment Help
Supporting Materials
The following resources support your work on the project:
Video: Record a PresentationUse this resource to learn how to record your PowerPoint presentation with narration and video.
Resource: MBA Research GuideThis Shapiro Library resource will help you find any additional information you may need to complete the project. Management Assignment Help
The Journal of Accounting identified key areas of research in accounting:
The impact of financial reporting and disclosure on stock prices;
The economics of auditing, enforcement, and audit oversight;
The use of accounting information in contracting in debt, labor, supply, and other markets;
The role of accounting in compensation and in corporate governance;
The role of managerial accounting in internal decision making such as budgeting, costing, and transfer pricing; The Role of Transparency in Markets and Society Accounting Paper
The real effects of financial reporting and disclosure (e.g., on firm behavior);
The economics of regulation of financial reporting and disclosure, including bank regulation;
International differences in financial reporting and the role of reporting standards in international capital markets;
The political economy of standard-setting;
The use of accounting information in public finance and macroeconomic statistics;
The impact of tax regulation on transaction structuring;
The role of transparency in markets and society;
Choose one of these areas and give a summary of some of the current research themes (last 5 years). Finally, identify questions the researchers have identified as needing further exploration in these areas. The Role of Transparency in Markets and Society Accounting Paper
Provide a 600 to 800-word summary (formatted according to APA guidelines) of the new research in this area from a minimum of five new peer reviewed journal articles and identify questions that need exploring in future research.
Your discussion should be organized in a three-paragraph format:
Introductory Paragraph: gives an overview and definition of the topic you chose. At the end of the paragraph, you will get an idea of how your forum is organized.
Current Trends Paragraph: In this paragraph, you will discuss the themes that you found in the research from the 5 articles related to your topic. This paragraph should be a synthesis of the research and not just a listing of annotated summaries. The Role of Transparency in Markets and Society Accounting Paper
Future Research Paragraph: In this paragraph, you will discuss areas of future research by referencing the 5 articles that you identified. The future research areas should be based on the findings of the authors of those articles rather than general ideas you may have.
*A reference section should then be included at the end of your discussion. The Role of Transparency in Markets and Society Accounting Paper
Using one of the topics from your reading or a topic related to management from the It’s the Same, Only Different and find five additional peer reviewed articles in this area (in addition to any of the readings) that provide context to the topic. Write summary and synthesis that discusses the contributions of the five additional journal articles you selected and how these help to provide additional clarity on the topic. Diversity Inclusion and Equity in the Modern Workplace Psychology Paper
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Provide a 600 to 800-word summary (formatted according to APA guidelines) of the new research in this area from a minimum of five new peer reviewed journal articles and identify questions that need exploring in future research.
Your discussion should be organized in a three-paragraph format:
Introductory Paragraph: gives an overview and definition of the topic you chose. At the end of the paragraph it gives an idea of how your forum is organized. Diversity Inclusion and Equity in the Modern Workplace Psychology Paper
Current Trends Paragraph: In this paragraph, you will discuss the themes that you found in the research from the 5 articles related to your topic. This paragraph should be a synthesis of the research and not just a listing of annotated summaries.
Future Research Paragraph: In this paragraph, you will discuss areas of future research by referencing the 5 articles that you identified. The future research areas should be based on the findings of the authors of those articles rather than general ideas you may have. Diversity Inclusion and Equity in the Modern Workplace Psychology Paper
This week the readings/videos focused on the topic of strategic management and strategic competitiveness. For this assignment, I would like for you to reflect on the literature and identify 10 key points that you took away from the assignments. For each of the key points you are to identify the point and provide 2-3 sentences explaining the point. Please number each of the 10 points. Strategic Management and Competitiveness Assignment
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Attached is chapter 1 of the textbook you will be using for this assignment. Any questions please email me.
Suggested video: https://www.youtube.com/watch?v=Fjo1TPe5isw. Strategic Management and Competitiveness Assignment
MT219-3: Describe market segmentation and target marketing in a case scenario.
Using the information on the target market you learned from reading Chapters 6 and 8 in your text, original research on the Internet, and the various Learning Activities provided, read the scenario and respond to the checklist items in a business memo format. Segmentation and the Target Market Memo Assignment
Case Scenario: The product is a portable multimedia centre, to be marketed in the U.S., called “Media Popup” and made by the startup company Porttron, Inc. The multimedia centre is a glossy compact 10ʺ×12ʺ entertainment box. It includes a screen with an optional additional screen extension that pops out of the right side; a computer keyboard that folds down; four surround-sound mini-speakers that can be adhered to any hard surface with the stick strips at the back of each speaker; and a subscription to streamed movies, music, and videos for 2 years — all for $499. It is available in three different colours (black, silver, and white).
Business Memo: You are a marketing assistant at Porttron, Inc. tasked with providing a business memo (i.e., an internal company document) to the U.S. executive management team of Porttron, Inc. concerning the checklist items provided below. Segmentation and the Target Market Memo Assignment
Write a minimum 500-word original business memo. In a concise manner, describe to executive management the data you will analyze to determine a potential market for this product. State your purpose in the opening paragraph and provide sufficient information to explain the required items. Finally, provide a concluding paragraph to summarize your suggestions.
Checklist:
Identify either a consumer or business market.
Describes a minimum of four (4) bases each for segmenting the market for at least one market (see Chapter 8).
Identify four (4) segmentation descriptors (e.g., if a company chose usage-rate segmentation they might decide between heavy and light users). Segmentation and the Target Market Memo Assignment
Explain your rationale for the four (4) segmentation descriptors for at least one market.
Describe a minimum of 4 factors of the target market.
Identify a marketing mix (product, place, promotion, price) for the product.
In a minimum of 2 pages (500 words) in a Microsoft Word document, write the business memo using the current APA format and citation style (see Unit 1 reading area for APA assistance). Segmentation and the Target Market Memo Assignment
Company Description
Describe the company for which you are designing the plan. Include:
Analyze the forces that affect the company and marketing efforts.
Analyze the company’s key competitors. You may use a BCG Matrix or attribute checklist to compare your company against its competitors. Describe any strategic moves the competition has recently made. Estimate your market share. Identify key competitive advantages against your competitors. Market Strategy, Marketing Channels, Implementation, and Monitoring
Analyze the economic environment in the areas affecting your business. Consider differences within your industry and the economic impact on suppliers.
Analyze relevant political forces. Examples may include an election year or a law to reduce or eliminate plastic waste in your county drastically.
Analyze the legal, regulatory, and ethical issues affecting your business. Considerations may include local laws such as a ban on the use of plastic bags, the ability to post billboards, or a possible increased regulation on direct mail. Market Strategy, Marketing Channels, Implementation, and Monitoring
Analyze whether your company will be affected by emerging technologies or trends in hardware and software industries.
Analyze social trends and how they may affect your business. Considerations may include whether your business will be affected by demographic trends, a growing dependence on computers, or whether interest in your product might be affected by growing preferences in how things are done or changing social values.
Define the company’s current target markets. Describe these targets’ demographic, geographic, psychographic, and product usage.
Review the company’s current marketing tactics. Consider how people find out about the product, get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your company is a start-up, describe your competitors’ current marketing. Market Strategy, Marketing Channels, Implementation, and Monitoring
Assess your company’s strengths, weaknesses, threats, and opportunities, and then evaluate how to address these in your marketing plan.
Assess your company’s competitive advantage. Consider core competencies, assets, location, practices, etc., distinct in how the organization meets its customers’ needs.
Assess what limits the company may have in its current marketing strategy. Consider if a company’s weakness needs to be addressed through Public Relations or Marketing.
Assess the opportunities you see based on trends or environmental conditions.
Assess the threats or limitations that may interfere with the company’s ability to meet its objectives or marketing plans.
Convert weaknesses and threats to strengths, then strengths to opportunities in the marketing plan. Consider the implications for addressing supplier relationships, implementing new technologies, changing the product line or managing new markets. Market Strategy, Marketing Channels, Implementation, and Monitoring
Establish marketing objectives based on the results from the SWOT analysis. Marketing objectives must align with corporate goals, modified by the company’s resources. Goals should include a date for the completion of the goal and how success will be measured. For example, the company will expand its marketing efforts to reach a new market segment of 21- to 29-year-olds. This will entail the development of a customized product by June 2020 that will address this age group’s specific psychographic and technological needs. This strategy is expected to attain a 20% growth in overall sales by January 2020. Customer loyalty (willingness to recommend the product) will increase by 30%.
Evaluate internal sources of information available to you inside the organization and what information you will receive from each source. Identify 3-6 sources of internal data. Insert or remove rows as needed.
Evaluate secondary data sources and the specific information you need from each source. Insert or remove rows as needed.
Evaluate primary data needs to create and evaluate the marketing plan. Insert or remove rows as needed.
Establish customer touchpoints and develop appropriate CRM events for customer acquisition, retention, and profitability. Insert or remove rows as needed. Market Strategy, Marketing Channels, Implementation, and Monitoring
Determine any new customer segments for your strategy and describe how you will provide value to each segment.
Determine adaptions for each new customer segment.
Create the implementation for your marketing plan. Describe how you will organize and implement the plan, such as whether it will be managed by market, geography, and who is responsible for marketing decisions.
Evaluate the marketing communication channels you will use to reach selected audiences. Include Internet and traditional communication channels to convey critical messages. Describe the advantages and disadvantages of each channel you choose. Insert or remove rows as needed.
Strategic Actions
Develop specific activities required to implement the marketing plan. Please identify the person or role responsible for each action, when it will be complete, and what standard or metric indicates that the activity is complete. Insert or remove rows as needed.
Monitoring
Develop the measurement to identify how you have succeeded with each strategic action. Specify the measures to track performance against goals. Identify standard reports from your online and traditional marketing efforts. Insert or remove rows as needed. Market Strategy, Marketing Channels, Implementation, and Monitoring
Write a 350- to 575-word analysis and evaluation of a company’s effectiveness in the following areas:
Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
Relate the triple bottom line to an organization’s sustainability.
Analyze consumer influence on ethical behavior in marketing.
Assess the value of communicating ethical behavior to the public.
Conclude how ethical issues influence legal issues in marketing. Ethical and Socially Responsible Marketing Analysis Assignment
Format your assignment according to APA guidelines.
Part 1: Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach (creating, communicating, and delivering value).
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Part 2: Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses. What consumer segment is being targeted? Ps Approach to Marketing and The Value Approach Questionnaire
Part 3: Find an international version of one of the prior selected advertisements. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change? Ps Approach to Marketing and The Value Approach Questionnaire
