Charles Horn
Recently, my wife and I decided to buy a new car. We have two vehicles now. However, one of the cars needs some work since it’s older. Sharing one car can make things complicated, and fixing a car that continues to need more work can become frustrating, time-consuming, and a waste of money. Factors and Alternatives to be Considered Before Making a Large Purchase
Before making a large purchase, many factors must be considered, but some compromises are needed. Nowadays, you can deal on different platforms; we use online sources such as Craigslist, Facebook Marketplace, and Cars.com. It also helps to have friends and family in the auto industry who can provide advice and assistance. We used alternatives but didn’t find better deals than other listings.

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The factors that were taken into consideration were:
• Size
• Color
• Features
• Total Price
• Insurance
• Gas Mileage
• Customer Reviews
• Loan Consideration
Considerations include the potential value of the product, cost of time and money, and maintenance required.  Factors and Alternatives to be Considered Before Making a Large Purchase.Buying this car was an easy decision, but the process was longer because we took time to ensure we got the best car with the best value. Owning the car for the last four months was a great choice. Since we took time to find the right vehicle, we got an excellent deal that was well worth the purchase.

Ming Chen
Step 1: Identify the decision. You realize that you need to make a decision. Try to define the nature of the decision you must make clearly. This first step is crucial.
Step 2: Gather relevant information. Collect some pertinent information before you decide: what information is needed, what are the best sources, and how do you get it? This step involves both internal and external “work.” Some info is internal: you’ll seek it through a self-assessment process. Other information is external: you’ll find it online, in books, from other people, and other sources.
Step 3: Identify the alternatives. As you collect information, you will probably identify several possible paths of action or alternatives. You can also use your imagination and additional information to construct new alternatives. In this step, you will list all possible and desirable options. Factors and Alternatives to be Considered Before Making a Large Purchase
Step 4: Weigh the evidence. Draw on your information and emotions to imagine what it would be like if you carried out each of the alternatives to the end. Evaluate whether the need identified in Step 1 would be met or resolved using each option. As you go through this complex internal process, you’ll favor specific possibilities with a higher potential for reaching your goal. Finally, place the alternatives in a priority order based on your value system.
Step 5: Choose among alternatives. Once you have weighed all the evidence, you are ready to select the alternative that seems to be the best one for you. You may even choose a combination of other options. Your choice in Step 5 may very likely be the same or similar to the option you placed at the top of your list at the end of Step 4. Factors and Alternatives to be Considered Before Making a Large Purchase
Step 6: Take action. You’re now ready to take some positive action by implementing the alternative you chose in Step 5.
Step 7: Review your decision & its consequences. In this final step, consider the results of your decision and evaluate whether or not it has resolved the need you identified in Step 1. If the decision has not met the identified need, you may want to repeat specific steps to make a new decision. For example, you might want to gather more detailed or somewhat different information or explore additional alternatives. Factors and Alternatives to be Considered Before Making a Large Purchase
, (). 7 STEPS TO EFFECTIVE DECISION
MAKING.
https://www.umassd.edu/media/umassdartmouth/fycm/decision making_process.pdf

Complete Part C of the Strategic Marketing Plan.

Class,

For week 6, you need to look at a marketing plan or business plan template for a format template. You do need a title page. Use section headings and follow the rubric as a check box. Set up your paper so it flows. You will need one conclusion at the very end of the paper. Please follow the rubric and use this message as a reference. Please don’t lose unnecessary points. Please let me know if you have questions. Market Strategy Plan Assignment

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Must define a new target market and make sure the marketing mix and advertising chart examples align with each other. Make sure your action items are spaced out over 3-12 months – don’t have them all end on the same date. The marketing mix should apply to the new target market and the new product – don’t retell the reader what the company does for its current marketing mix. Market Strategy Plan Assignment

Preparing for the Assignment:
Select 1 of the following in your community or surrounding area: Palestine, TX

Walk-in clinic, such as an urgent care facility
Retail clinic in your local grocery store or retail pharmacy
No-appointment physician’s office

 

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Research the market of this facility. Consider the following as you complete your research:

Demographics of the consumers who use the facility selected
The location of the facility selected
The marketing used to bring in consumers to the facility selected. Interacting with Healthcare Consumers Assignment

Assignment Directions:
Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected.

Ensure you:
Describe the location and facility selected.
Analyze the cultural and generational demographics of the consumers who use the selected facility.
Analyze the marketing approach used for the facility.
Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
Consider whether marketing techniques can be the same when marketing to different demographics.

Format your references according to APA guidelines. Interacting with Healthcare Consumers Assignment

This Marketing Research Project will go over the next 6 weeks and they all need to link together. For each request, I will attach the previous document for your reference. Will this work?

Topic 2: Defining the Research Process and the Project Design
Research Problem and Objectives
The purpose of this assignment is to utilize secondary data to determine the problem facing a company and create research objectives that align with the identified problem. Research Problem and Objectives – Use of Social Media in Marketing

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Please Note: You will be developing a Marketing Research Project throughout the course culminating in a Market Research Report and Presentation in Week 8. The focus of the project will be on collecting, analyzing, and presenting data and information about a current marketing problem facing a business of your choosing (real or fictitious). Research Problem and Objectives – Use of Social Media in Marketing. Through a series of four assignments, you will identify your research problem and associated objectives, design a survey and conduct data collection (simulated), and prepare and analyze the data using Microsoft Excel. You will use a process described in the text (Burns & Bush, Basic Marketing Research, 3rd Ed.). Refer to the text, pages 49 to 56, for a description of the steps of the Marketing Research Process.
The following Assignments will comprise the majority of the information needed to complete your Market Research Report:

• Topic 2 Writing Assignment: Research Problem and Objectives
• Topic 4 Writing Assignment: Survey Design
• Topic 5 Paper: Collecting Data
• Topic 7 Paper: Data Analysis

For this assignment, choose a marketing research scenario from the “Marketing Research Scenarios” document attached to this assignment and apply that to the current marketing problem facing a business of your choosing (real or fictitious). Describe the current business problems and determine research objectives. Conduct secondary data research to understand the business problem and consumer attitudes that might affect the industry, company, or brand.

There is additional information on writing research objectives on pages 58-71 in the textbook. You can also utilize the Research Objective Mapping Tool for assistance related to writing clear objectives. Research Problem and Objectives – Use of Social Media in Marketing

In a 250-400 Word Paper (excluding title and reference pages) following APA 7th Edition Style Rules, address the following:

1. Describe the general nature of the business problem(s).
2. Describe the major areas of opportunity. What could the organization accomplish if it knew how to address the business problem(s)? What major research questions need to be answered to sufficiently address those problems/opportunities?
3. Write at least two research objectives intended to support the previously addressed problems. These will be the primary objectives that guide the design of research, the analysis of data gathered, and the writing of the market research report for the client. You will likely revise your objectives as you continue developing your research project throughout the semester. Each Objective should satisfy the following criteria:
• Specify from whom information is to be gathered
• Specify what information is needed
• Specify the unit of measurement used to gather the information
• Word questions used to gather the information in the respondent’s frame of reference. Research Problem and Objectives – Use of Social Media in Marketing