Mktg602 Week 1 essay paper
Mktg602 Week 1
This assignment will be submitted to Mktg602 Week 1 Turnitin™.Instructions
Please submit a brief proposal (1 page) describing your topic for your International marketing plan Mktg602 Week 1 that is due in week 7. Keep in mind your final paper is a 15 page international marketing plan for a company of your choice. You will write a marketing plan to take this company into a country that it is not currently in. I expect your paper to be well researched, clearly written, well organized and generally reflective of Mktg602 Week 1 graduate level academic work.
This proposal should contain:
1) The company and their current situation ( keep in mind the company should be real not fictitious)
2) The country Mktg602 Week 1 they are expanding into and why (keep in mind this cannot be an expansion into the US market even if the company is not currently operating in the United States)
This proposal must be in 6th edition APA format.
