Case Study essay paper
Case Study
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Case Study 12-1: Stop & Shop’ s Scan It! App
- What is the benefit of the Scan It! data to Stop & Shop? What are some of the questions the company could answer about its customers? Case Study
- How would you assess the level of capabilities of Stop & Shop’s use of analytics? What might the company do differently with the data to gain more value?
- What is the benefit of Scan It! for the customers? What concerns might shoppers have about their privacy? How would you advise Stop & Shop management to respond to these concerns? Case Study
Case Study 12-2: Business Intelligence at CKE Restaurants
- How does the business intelligence system (BIS) at CKEadd value to the business?
- What are some tips for developing and using the BIS described in this case? Case Study
- Was the introduction of the Monster Thickburger a good idea or an example of information leading to a wrong decision?
