Discussion essay paper

Discussion

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Email to Pharmacies:

The following are some considerations as you prepare to Discussion write your communication:

1. You have very little information. You don’t even know how this happened yet. You need to launch a thorough investigation to learn the cause and scope of the issue. Until then:
2. Should you apologize? Not at this time. Why? You don’t know anything about this yet and apologizing too early can show culpability and leave you open to lawsuits. Depending on the nature of the cause of this, you may or may not need to apologize in the future. For this communication, you only need to show that you are committed to learning more (you consider this a serious matter and will employ all of your resources to gain more information.Discussion
3. Can you guarantee or promise this will never happen again? No. Your corporate attorneys will not let. Guarantees or promises can be binding and open your company up to future litigation.
4. This audience cares about their customers … pharmacists often form close relationships with their regular customers, and people rely on pharmacists for information about their medications.

The following are suggestions on how to organize your paragraphs and message.

Subject Line: (Specific, but not alarmist)

Dear Pharmacist,

First paragraph needs to use the journalistic approach: who, what, where, when, why, etc. Try to be concise but make your sentences contain the necessary details. Example: “As you may have already heard….”

Next paragraph: What are you doing?

• Are you launching an investigation?Discussion
• What are you doing internally?
• Sample “business” terms here could be:
  • Rigorous investigation
  • Exhausting all internal and external resources
  • To uncover the cause and scope of the issue

Next paragraph: What are you recommending they do?

• Stop filling BreatheEZ prescriptions until you can ensure it’s safe?
• Suggest their customers see their physicians for information and a new prescription for an alternate product.
• Did you set up a customer service line for BreatheEZ users, the number to which the pharmacists can provide?
• What if they, themselves, have questions? Is there a special hotline you set up just for medical professionals and pharmacists?

Discussion

Last paragraph:

• Thank them for their patience and support in helping to ensure all patients have the medications they need to stay healthy.
• Tell them when and/or how you will keep them updated.Discussion

Sincerely,

Your name

Chief Executive Officer

QuantaCare