Marketing homework help
Assignment Topic:
Diary Entry 3 – Marketing
Description
Diary Entry 3 – Marketing (MKT) Length 1250 words (Don’t go over) Task – Drawing on the activities and discussion in the Marketing workshops and your study of academic texts, case studies etc, explain what the role of the Marketing Function is in business. In your entry, you should include the following: How Marketing contributes to the success of businesses and organisations How creativity is used in marketing campaigns How marketers’ work is organised in-house and through agencies The importance of digital marketing Guidance: Your diary entry for this topic should be a maximum of 1250 words.Marketing homework help . You must remember to discuss the key things you learned during each topic in class; You must apply appropriate theory and concepts within a specific organisational context; You must give specific examples from the workshops; You are reminded to be specific and give examples; Your entry should contain academic and business sources and references to support your answer, and these must be consistent with the Harvard Referencing System. Remember to complete the Reference List box. Assessment Criteria: In order to meet the assessment criteria, students must: Clearly discuss organisations from an Marketing viewpoint; Demonstrate the application of appropriate theory and concepts; Apply examples and activities from seminars; Produce a clear and concise entry; Accurately reference your work using the Lancashire School of Business and Enterprise Harvard Referencing System. Marketing homework help
The Entrepreneurs – short biographies to help you with Assignment 1 Q3
Jack Ma
Jack Ma is the founder and owner of Alibaba.com which was a business to business website that linked small and medium-sized Chinese manufacturers with potential buyers. The problem was eBav which had entered the Chinese market.
Ma said: “eBay may be a shark in the ocean but I am a crocodile in the yangtze River.” In other words he could establish a competitive advantage in China, a market he knew better than eBay.
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Ma developed the Taobao payment system and established China’s first secure online payments system. It later became known as Alipay. Marketing homework help
Ma was born in Hangzhou in 1964 and was an English teacher and translator. He experienced the internet for the first time when he visited Seattle, USA in 1995.Marketing homework help
His personal fortune is estimated at $40bn (253bn RMB) or more than £28bn
For more information see Tse, E (2015) China’s Disruptors. Penguin.
https://www.forbes.com/profile/jack-ma/
https://www.youtube.com/watch?v=72Q7FyCphZ0
Richard Branson
A high school drop-out, Branson’s big break was when he signed the pop star Mike Oldfield to his mail order record company Virgin. The record label released Oldfield’s Tubular Bells which sold 17m copies.
Branson expanded into music retail, travel and airlines. Later he moved into finance and even space travel through the Virgin group. Branson has the franchise to the West Coast main line so when you get a train from Preston to London it will be a Virgin train.
He is famous for his publicity pictures which have helped the Virgin brand achieve considerable media coverage over the decades.Marketing homework help
Branson’s personal wealth is about $5bn according to Forbes which is about £3.5bn
For more information
https://www.biography.com/people/richard-branson-9224520
https://www.youtube.com/watch?v=oRqhoy4AVIM
Mark Zuckerberg
A Harvard dropout, he founded Facebook in 2004 at the age of 19.
Zuckerberg started Facebook at Harvard for students to match names with faces in class.
He took Facebook public in May 2012 and still owns about 17% of the stock.
Zuckerberg and his wife, Priscilla Chan, have pledged to give away 99% of their Facebook stake over their lifetimes.
His personal wealth is estimated at $71.3bn or £51bn
https://www.forbes.com/profile/mark-zuckerberg/
https://www.youtube.com/watch?v=OfMThCSmQ6Y
