MKTG602 Week 7 TErm essay paper
MKTG602 Week 7 TErm
Executive Summary
Table of contents
Firm Analysis
Company history
Current MKTG602 Week 7 TErm locations
SWOT
Situation Analysis
Industry Trends
Current competition
Overview of current financials
Host Country analysis
Country overview
Cultural Norms
Business climate
Economic stability
Currency
Political stability
Competition (in host country)
Recommendations
Strategies needed
How will MKTG602 Week 7 TErm you overcome any weaknesses or problems discussed in the paper?
Entrance strategy
How will you adjust for cultural differences?
Financials for your expansion idea
Course Objectives:
#1. A view of international Marketing
#2 An overview of International Trade Issues
# 3 Foundation of cultural understanding
#4 Cultural Dynamics in Global Markets
#5 Business MKTG602 Week 7 TErm Customs and Practices in Global Marketing
#6 The various patterns of multinational cooperation and the strategic marketing implications of economic cooperation in marketing