MKTG602 Week 7 TErm essay paper
MKTG602 Week 7 TErm
This assignment will be submitted to Turnitin™.InstructionsFinal Term Paper Project.For your final paper you have been hired by the Forum of directors of the company (of your choice) to develop a marketing plan for the company’s products/services. Currently the company is NOT doing business in the proposed country. You need to make recommendation as to which country the company should expand, why, how and when. This marketing plan will be presentedMKTG602 Week 7 TErm to the company’s Forum of Directors, CEO and Chairman. The comprehensive consultative report (approximately 15 pages) should have the following coverage:
Executive Summary
Table of contents
Firm Analysis
Company history
Current locations
SWOT
Situation Analysis
Industry Trends
Current MKTG602 Week 7 TErm competition
Overview of current financials
Host Country analysis
Country overview
Cultural Norms
Business climate
Economic stability
Currency
Political stability
Competition (in host country)
Recommendations
Strategies needed
How will you overcome any weaknesses or problems MKTG602 Week 7 TErm discussed in the paper?
Entrance strategy
How will you adjust for cultural differences?
Financials for your expansion idea
Course Objectives:
#1. A view of international Marketing
#2 An overview of International Trade Issues
# 3 Foundation of cultural understanding
#4 Cultural Dynamics in Global Markets
#5 Business MKTG602 Week 7 TErm Customs and Practices in Global Marketing
#6 The various patterns of multinational cooperation and the strategic marketing implications of economic cooperation in marketingMKTG602 Week 7 TErm
