Strategic Analysis of Dollar Tree
Strategic Analysis of Dollar Tree
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BUSINESS STRATEGY & VENTURE DEVELOPMENT MGT 432 SUMMER 2019 FINAL PROJECT INSTRUCTIONS 1. Each team should identify the firm you will analyze as soon as you make your decision regarding the completion of the final project as two teams cannot analyze the same firm. Post your choice in Discussion Board and we use “First Post First Do” policy. If you do not post your choice and let others know, your project will not be graded. As a courtesy to your classmates, I would ask each team to select a firm only if you are confident and you will not change it later to other firms. 2. This project requires each team to analyze all aspects of a firm’s policy and strategy that have been presented through the term–this project has 100 points available. This analysis should be based on reputable, published sources (which may appear on-line; however, many internet sources are in appropriate and those that rely only on those that come from these sources will receive a zero) DUE: You are required to submit the project via Blackboard. Each team member needs to do its own submission (the project is the same for each team). No late submission will be accepted. Sign below to affirm your alignment with the university’s academic honor code: MGT 432 Final Project, Page 1 As a Jacksonville University student, I will conduct myself with honor and integrity at all times. I will not lie, cheat, or steal, nor will I accept the actions of those who do. ________________________________________________ (Signature) MGT 432 Final Project, Page 2 Firm Name: Dollar Tree 1.0 The Firm’s Mission Statement & Objectives (8 points total) 1.1. Identification of the firm’s vision statement (1 point) 1.2. Identification of the firm’s mission statement (1 point) 1.3. In a table, present the firm’s objectives & evaluate each against the criteria of a meaningful objective 1.3.1. Offer two unique financial objectives that could be used by the firm’s leadership to supplement those that are currently presented (1 point each) 1.3.2 Offer two unique strategic objectives that could be used by the firm’s leadership to supplement those that are currently presented (1 point each) 1.4. Identify 2 publically-traded, direct competitors who employ the same business level strategy (1 point each) 5.0 The Firm’s Business Level Strategy (10 points total) 5.1 Select a business the firm is doing and specify the business-level strategy (cost leadership, differentiation, focused cost leadership, focused differentiation, or integrated cost leadership/differentiation) of it (2 point) 5.2 Describe two features of the product/service leading to its cost leadership or differentiation, explaining how these features help to create value for customers (2 points each) 5.3 Identify two specific features where the firm could further improve to lower cost or enhance the differentiation, explaining how these features could help to create value for customers (2 points each) MGT 432 Final Project, Page 3 6.0 The Firm’s Diversification Integration (10 points total) 6.1 Indicate the extent to which the firm is diversified (2 points) 6.2 Indicate two ways that the firm has diversified, explaining the relatedness and the economies of scope that are realized with each of these diversification strategies (2 points each) 6.3 Identify two specific areas where the firm could further diversify, explaining the relatedness and the economies of scope that are realized with these diversification strategies (2 points each) 7.0 The Firm’s Alliances (9 points total) Review the firm’s website and conduct a search using relevant news sources that include, for example, Wall Street Journal (http://online.wsj.com/home-page) or Bloomberg News (http://www.bloomberg.com/news/industries/) to… Identify an alliance that the firm has formed Identify a specific alliance the firm should pursue 7.1. Present the following with regard to each alliance: 7.1.1. Specify the type of alliance (1 point each) 7.1.2. Specify how each alliance creates economic value and justify why you have drawn this conclusion (2 points each) 7.2.3. Specify the risk or threat that each alliance may create for the firm (2 points each) MGT 432 Final Project, Page 4 Constraints You are expected to adhere to the following: • You must collect information from reputable sources—any report not including such data will receive an automatic 0. • You must type the document, using Times New Roman—12-pitch font, doublespaced (in Tables you can single space content), with one-inch top, bottom, and side margins on a standard 8 ½” by 11” sheet of paper (papers that are not typed will not be accepted). • You must ensure your name in the header of each page (failure to include this will lead to a 2 point deduction). • You must spell out ALL acronyms that are used in responses (2 points off for each acronym that isn’t defined). • You must use proper grammar, spelling, and punctuation (1 point off for each error). • You must properly cite all sources that are used—choose an appropriate guide for publications, identify this in the header under your name, and provide a reference list at the end of your submission that is consistent with the reference standards (e.g., American Psychological Association Guide for Publications, Academy of Management) • Your paper must be specific, clear, and concise—substantiating statements that are made (see examples of statements that are unclear or insufficient). • You must not present Tables or Figures that are cut directly from a website (5 point deduction for each of these presented) • You must ensure the document is stapled or secured with a clip in the top left corner. Choices I encourage you to consider options that will help you present your material in a concise way (e.g., tables or diagrams; in fact the project has specified some places where Tables and Figures should be presented). Still, you should ensure that you explain the material clearly. Because others’ Tables and Figures rarely address the issues that an MGT 432 Final Project, Page 5 author is trying to explain, no Tables or Figures directly cut from websites or publications are acceptable (see the constraint above). MGT 432 Final Project, Page 6
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